#United States #Walmart #Feeding America #East Hanover #RITZ

The RITZ Brand and Walmart's Partnership to Fight Hunger

In a significant move to tackle food insecurity in America, the RITZ brand has revealed a new chapter in its long-standing collaboration with Feeding America®, the nation’s largest hunger-relief organization. This initiative forms part of Walmart’s acclaimed “Fight Hunger. Spark Change.” campaign, which has been a beacon of hope for many dealing with hunger across the country.

Commitment to Nourish Those in Need

During the month of March, for each specially marked pack of RITZ products sold at Walmart, the brand will contribute at least the monetary equivalent of one meal to Feeding America, up to a maximum of $850,000. This innovative approach highlights the RITZ brand's ongoing commitment to support those in need while raising awareness about the pressing issue of food scarcity in America.

Steven Saenen, Vice President of Marketing for RITZ, expressed his pride in continuing the collaboration, stating, "It’s an honor for the RITZ brand to continue partnering with Feeding America and Walmart to raise awareness of food insecurity and provide meals to those in need." This initiative marks an important milestone in their efforts to connect consumers with the cause of hunger relief.

A Legacy of Support

This year's campaign marks the 12th consecutive year of collaboration between RITZ, Walmart, and Feeding America. Over the years, the “Fight Hunger. Spark Change.” campaign has made significant contributions, generating over $206 million and facilitating the distribution of more than 2 billion meals through the Feeding America network of local food banks. Notably, purchases of participating RITZ products help ensure that donations go directly to food banks serving the local communities where purchases are made.

Addressing Food Insecurity

The issue of food insecurity remains a critical challenge in the United States, impacting tens of millions of individuals. According to Feeding America, for every dollar donated, the organization can provide at least ten meals through local partner food banks. This partnership exemplifies the role brands can play in advocating for change and supporting local communities.

Lauren Biedron, Senior Vice President of Corporate Partnerships at Feeding America, emphasized the importance of industry partnerships in the fight against hunger. “We are grateful for the continued support of the suppliers who join us in the movement to end hunger,” she remarked, highlighting the collective effort required to address such a complex issue.

The Role of Mondelēz International

The RITZ brand is under the umbrella of Mondelēz International, a global leader in the snacking industry, recognized for its commitment to corporate social responsibility. With products enjoyed across 150 countries, Mondelēz aims to empower people to snack right, and this initiative is a prime example of their dedication to making a positive social impact.

As stated, “Mondelēz International empowers people to snack right in over 150 countries around the world,” showcasing their expansive reach and influence. The company's notable brands include OREO, CLIF BAR, and CADBURY, providing a diverse range of consumer choices while also addressing issues like food insecurity.

Conclusion

In a world where food insecurity continues to challenge millions, partnerships like the one between the RITZ brand, Walmart, and Feeding America are not just commendable but necessary. As they forge ahead with the “Fight Hunger. Spark Change.” initiative, they are not only bringing attention to this critical issue but also actively contributing to a solution. By purchasing RITZ products this March, consumers can directly participate in the effort to feed those in need, proving that every small action can lead to significant change.