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Batteries Plus: Leading the Charge in Franchise Growth

Batteries Plus, recognized as the premier franchise in the consumer and business battery sector, is gearing up for a significant presence at the 2025 Multi-Unit Franchising Convention (MUFC) in Las Vegas from March 25 to 28. This event follows an impressive trend of multi-unit growth for the brand, with approximately 80-85% of franchise agreements in 2024 being for multiple units. As evidence of this upward trend, five out of six agreements in 2025 have already adhered to this model, underscoring the brand's attraction among franchise investors.

The startling rise of Batteries Plus showcases the brand’s ability to engage experienced franchise operators in diverse markets across the United States. A noteworthy example of this development includes franchisee Tony Lutfi, who acquired 11 existing stores in Phoenix and subsequently committed to bringing an additional seven locations to the area. His participation in last year’s MUFC on a panel discussing strategies for identifying and leveraging emerging brands highlighted the innovative approaches franchisees can adopt to ensure their brands' continued success.

Recent Developments and Expansions

In addition to Lutfi's significant expansion efforts, Batteries Plus is thrilled to announce a new multi-unit deal with Power Fortune, Inc. This agreement focuses on the Boston region, with the initial store set to open in spring 2025. Additional locations are also in the pipeline for Dedham, Quincy/Braintree, and Brockton.

The significance of MUFC lies in its evolving role as a hub for multi-unit franchise owners. The conference not only serves as an educational platform for best practices but also fosters an environment conducive to networking, collaboration, and sharing the latest industry trends. The event is integral in shaping the franchising business's future, offering workshops led by industry experts and motivational keynotes that inspire attendees.

Global Brand Awareness Initiatives

In preparation for the upcoming MUFC, Batteries Plus recently hosted 58 representatives from the Brazilian Franchise Association at a franchisee's Miami Lakes store, providing an in-depth insight into operational procedures. This immersive visit helped raise the brand's profile among international investors keen to explore franchise opportunities across the U.S. The presence of Victor Daher and Brandon Mangual, the brand's Vice Presidents of Franchise Development, provided invaluable information regarding the benefits of franchising with Batteries Plus. Daher remarked, "This was an exceptional opportunity to showcase our franchise model to esteemed guests from Brazil, which illustrates not only our global brand appeal but also our commitment to cultivating entrepreneurial ventures in various markets."

Batteries Plus, established in 1988 and headquartered in Hartland, Wisconsin, is distinguished as a leading omnichannel retailer specializing in batteries, light bulbs, and phone repair services. The company's extensive store network positions it to meet the diverse needs of both consumers and commercial clients alike. Their extensive catalog features a wide selection of in-stock products, ensuring exceptional customer service, which has earned the company recognition as one of Forbes®' Best Franchises to Buy in America.

As the brand continues to expand its reach and operations both domestically and internationally, Batteries Plus is eager to connect with potential franchisees interested in joining its successful network. For more information about franchising opportunities, prospective partners can visit batteriesplusfranchise.com.

With continued innovation and growth on the horizon, Batteries Plus is well-prepared to lead the charge in the battery retail sector, meeting the evolving needs of franchise owners and consumers worldwide.