LeFrak Unveils New Solar Panel Installation, Pioneering Sustainability in New Jersey

In a significant move toward sustainability, New York-based real estate developer LeFrak has completed New Jersey's largest solar panel installation on a high-rise residential building. Nestled in the scenic Newport neighborhood of Jersey City, this solar installation is strategically placed atop The Beach, a 336-unit rental tower. With a total capacity of 180 kW and comprising 450 solar panels, the system is projected to offset 13 percent of the building's carbon emissions. This reduction is equivalent to the annual carbon output of a staggering 179 acres of U.S. forests or the emissions released by 37 gasoline-powered cars annualy.

LeFrak's continuous efforts towards sustainability have seen the company invest over $100 million in energy conservation and decarbonization initiatives across its properties over the past decade. Nearly $1 million of this funding was allocated specifically for the solar project at The Beach. Charles Burton, the Head of Community Relations at LeFrak, emphasized the importance of this initiative, stating that it reflects the company's commitment to fostering community development while championing environmental sustainability.

"We’re proud to offer New Jersey’s largest solar installation at a high-rise residential community. This initiative exemplifies our dedication to creating a well-rounded lifestyle for our Newport residents, while doing our part to protect the environment," said Burton. This sentiment was echoed by Jersey City Mayor Steven Fulop, who highlighted that the installation sets a new standard for sustainable development throughout the state.

The solar panels will provide energy for common areas of The Beach, including lighting, elevators, and cooling systems. The unique architectural design of the building's roof and its orientation allow for optimal solar energy production. The installation was executed by Sunkeeper Solar, a reputable solar energy company based in Brooklyn, marking a pivotal moment in the integration of green technologies in Jersey City's residential landscape.

Doug O'Malley, the Director of Environment New Jersey, praised the project, noting it exemplifies what can be achieved with high-rise developments focused on sustainability. "Solar makes sense on multi-family buildings, especially as Jersey City faces the challenges posed by climate change. Projects like this should become the benchmark for new development, as solar energy reduces air pollution and fosters a resilient energy grid," he remarked.

The Beach, developed by LeFrak, offers luxury rental options ranging from studios to four-bedroom apartments and features amenities such as a fully equipped fitness center, co-working lounges, and an outdoor pool. The building experienced a remarkable demand, reaching 75 percent occupancy just 10 weeks after its opening in 2021, proving that the appeal for waterfront living is strong among renters seeking a lifestyle full of conveniences.

This initiative is part of LeFrak’s broader commitment to sustainability across its nationwide developments. In Newport, the company has also teamed up with electric vehicle-sharing platform Envoy to provide residents with exclusive access to on-site electric cars, marking Envoy's debut in New Jersey. Meanwhile, in Queens, New York, LeFrak is integrating energy-efficient technologies into the LeFrak City apartments, including energy-saving solar panels and EV charging stations, further solidifying their role as leaders in sustainable real estate development.

As LeFrak leads the charge in promoting green technologies and eco-friendly practices within its communities, this recent solar installation reinforces the firm’s mission to create livable, sustainable environments that prioritize the wellbeing of both residents and the planet. For detailed information on this project and LeFrak's other developments, visit www.lefrak.com or the Newport website.

About LeFrak


LeFrak is a longstanding family-owned real estate development firm, recognized for its extensive national portfolio predominantly located in metropolitan areas such as New York/New Jersey and the West Coast. With a storied reputation in the industry, LeFrak is dedicated to quality developments and maintaining long-term ownership, while actively investing in sustainability and community-focused initiatives.

About Simon


Simon, a leading real estate investment trust, operates a portfolio of premier shopping, dining, and entertainment venues, along with mixed-use destinations globally. The company continues to innovate in urban redevelopment and is dedicated to enhancing community experiences through its properties.

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