#Japan #Shibuya #Daytona Park #FREAK'S STORE #Daytona Club

Daytona Park Membership Service Renewal

Daytona Park, operated by Daytona International, is excited to announce a major overhaul of its membership service, Daytona Park Club, effective June 1, 2026. This revamped program aims to enhance the shopping experience for members, providing increased benefits based on tiered stages.

What is Daytona Park Club?

Daytona Park Club is a free membership service that allows members to earn points and enjoy various benefits when shopping at Daytona Park, both online and in stores. Members have a single ID that they can use across all shopping platforms, making it convenient and accessible.

New Mile System Introduction

In addition to the existing point system, Daytona Park Club will introduce a new mile system designed to elevate the shopping experience. Starting June 2026, members can earn miles by making purchases and engaging in various actions. Here’s how it works:

• - Points: As before, members will earn common points for every purchase made at Daytona Park, whether online or in-store. Each point is equivalent to one yen, providing immediate value to members.

• - Miles: Members can accumulate two types of miles: Purchase Miles and Action Miles. For every yen spent, members will earn one Purchase Mile. Additionally, a variety of actions can also garner Action Miles, allowing for a more dynamic way to elevate one’s membership status. Details about earning Action Miles can be found here.

Enhanced Member Benefits

With the new mile system, the benefits of being a Daytona Park Club member are set to expand:

• - As members accumulate miles, they can ascend through various membership tiers within the club.
• - The tier level is determined based on the total number of Purchase Miles and Action Miles earned annually, with tier upgrades occurring regularly, based on performance.
• - Points redemption rates and benefits will become more substantial as members advance through the ranks.

Important Notes about Tier Levels:

• - Member tiers are calculated based on the total miles earned in the previous year, specifically between March 1 and February 28.
• - Once determined, a member's tier cannot drop until the following evaluation in March, although tier upgrades can happen monthly based on the accumulated miles.
• - Miles reset annually at the end of February to ensure fresh starts each year.

The Story behind Daytona International

Founded in 1986 and based in Shibuya, Tokyo, Daytona International is renowned for its flagship store, FREAK'S STORE. The company not only specializes in fashion retail but also embraces sustainable concepts through its brand Firsthand and various initiatives, including media platforms, residential collaborations, and coworking spaces. By leveraging partnerships and local promotions, Daytona International strives to promote unique projects in line with SDGs.

With the upcoming enhancements to the Daytona Park Club, the company reaffirms its commitment to offering exceptional value and innovative experiences to its loyal customers. For more information, visit link.