Trackonomy's Strategic Acquisition of InPlay: Transforming the Smart Label Landscape

Trackonomy's Acquisition of InPlay

In a strategic move to enhance its offerings in the smart label market, Trackonomy Systems has announced the acquisition of InPlay, a leader in Bluetooth Low Energy (BLE) chip technology. This acquisition is set to bolster Trackonomy's capabilities in various sectors including healthcare, logistics, gaming, and broader IoT applications.

InPlay is celebrated for its NanoBeacon SoC technology, which is designed specifically for smart labels. This chip technology not only promises ultra-low power consumption but also high-volume scalability at a low cost. According to Jason Wu, CEO of InPlay, the acquisition will allow them to leverage Trackonomy's extensive resources and intellectual property, enabling better service for their current and future customers while retaining their operational independence.

Trackonomy has made significant strides since it established itself in the smart label market eight years ago. The company has since evolved into an innovation powerhouse, transforming various segments by providing solutions that address complex customer needs in logistics, healthcare, and government operations. Dr. Erik Volkerink, CEO of Trackonomy, emphasized that the InPlay acquisition will expand their customer base and expedite their mission towards a comprehensive smart label ecosystem.

The technology developed by InPlay, the NanoBeacon™, has gained widespread trust in the market due to its efficiency and performance. Built from years of dedicated research and development, this technology represents a breakthrough in the capabilities of smart labels, being compatible not only with various smart label applications but also adaptable for a range of IoT uses.

Trackonomy Systems, headquartered in California with approximately 800 employees, has demonstrated exceptional growth, citing a revenue compound annual growth rate of over 100% since 2019. The company has attracted significant investments, including a staggering $250 million from 8VC, known for backing innovative tech companies, alongside support from other notable figures like Kleiner Perkins, Koch Disruptive Technologies, and Flexport. The firm has also been recognized with the World Economic Forum Pioneer Award, underscoring its commitment to setting industry standards and driving transformative innovations that yield tangible results.

InPlay Inc., based in Irvine, California, consists of a smaller, agile team focused on BLE innovation. Their reputation in the industry has been built on their foresight and technical expertise in creating low-power wireless technologies. With a workforce of around 20 employees, InPlay will contribute significant technological advancements to Trackonomy's growing portfolio.

Overall, this acquisition signifies Trackonomy’s dedication to enhancing the smart label and IoT landscape, potentially creating new opportunities for modernization across multiple sectors. As the industry evolves, the integration of InPlay’s groundbreaking technology will support a myriad of applications, further entrenching Trackonomy's leadership position in the marketplace.