#Japan #Tokyo #Travel Survey #eSIM #ITSUKI

The Rise of eSIM Among International Travelers

In a rapidly evolving digital landscape, eSIM technology has gained significant traction among travelers. A recent survey conducted by ITSUKI, a prominent telecommunications firm based in Tokyo, has unveiled that more than half of individuals who traveled abroad in the past year utilized eSIMs as their primary communication method. This finding emphasizes the pivotal role eSIMs play in enhancing connectivity for international travelers.

Survey Background

As digital communication continues to shape our travel experiences, understanding how travelers approach the adoption of new technologies like eSIMs becomes essential. The survey, targeting men and women aged 20 to 50 who traveled internationally within the last year, aimed to shed light on usage patterns and perceptions regarding eSIM technology. Conducted from October 31 to November 4, 2025, the research involved a sample size of 330 individuals and was carried out through online methods.

Key Findings

1. Dominance of eSIM in Travel Communication
Out of the respondents, 32.1% reported using eSIMs during their recent overseas trips, making it the most utilized communication method. This was followed by international roaming at 21.5% and rental mobile Wi-Fi at 18.8%. These statistics illustrate a clear preference for the convenience that eSIMs offer.

2. Factors Influencing Communication Method Selection
Among those who opted for any communication method during their travels, the most significant factors in their decision-making were identified. A substantial 30.0% prioritized cost, while 27.4% emphasized ease of use. This reveals a trend where travelers are increasingly inclined to choose methods that offer both affordability and simplicity.

3. Embrace of eSIM Technology
When asked about their experiences with eSIMs, a notable 53.9% admitted to utilizing eSIM technology during their travels. In comparison, 38.2% acknowledged they were aware of eSIMs but had not yet used them, while 7.9% were completely unaware of the concept. The data indicates that eSIM adoption is becoming mainstream among frequent travelers.

4. Reasons for Choosing eSIM
Respondents who used eSIM pointed to three primary reasons for their choice: firstly, 69.6% found them to be user-friendly and accessible, followed by 54.4% who appreciated the lower costs, and 46.8% who favored the straightforward application and setup process. This highlights that ease and affordability are significant driving factors behind the adoption of this technology.

5. Recommendations for Potential Users
For individuals hesitant to adopt eSIM technology, the most prevalent concerns included a lack of understanding regarding its use (32.9%) and perceived complexities in setup (27.4%). These barriers suggest a need for enhanced educational resources and support to facilitate wider adoption.

Conclusion

The findings from ITSUKI's survey highlight a notable shift in communication preferences during international travel, with eSIMs emerging as a favored option among travelers. The combination of convenience, cost-effectiveness, and ease of setup makes eSIMs an appealing choice for those venturing abroad. Nevertheless, addressing the concerns of prospective users regarding learning curves and device compatibility will be essential in promoting greater adoption. As technology continues to evolve, eSIMs are likely to enhance the travel experience even further.

About ITSUKI

Based in the heart of Tokyo, ITSUKI provides advanced internet solutions, including the "Itsuki光" fiber optic service powered by NTT's infrastructure. Their offerings ensure that customers enjoy high-speed internet services at competitive rates. For further inquiries or to explore their services, please visit their website.