#Japan #Tokyo #Benesse Palette #Care Food #Palette Deli

Benesse Palette: Enhancing Elderly Care Food through Quality and Taste

In a significant development within the aging care sector, Benesse Palette, a subsidiary of Benesse Style Care Group, has announced its new brand message: "Eating is Power." This initiative highlights their commitment to providing care food that focuses on both ease of consumption and taste, utilizing their unique "Five Star Method" in the creation of their flagship product, Palette Deli. A newly launched website serves as a platform for this endeavor, emphasizing the use of natural ingredients to enhance flavor, color, and aroma in care meals.

Established in 2013 and headquartered in Shinjuku, Tokyo, Benesse Palette has dedicated the last decade to ensuring that those with diminished chewing and swallowing abilities can enjoy their meals. The company recognizes the pressing issue of caregiver shortages, projected to reach approximately 250,000 by 2026, and escalating to around 570,000 by 2040. Addressing this challenge, Benesse Palette has supplied care facilities under the Benesse Style Care umbrella with about 3.9 million meals annually, providing a wealth of insight into the needs of caregivers and elderly patients alike.

The newly adopted brand message, "Eating is Power," encapsulates Benesse Palette's dedication to enhancing meal satisfaction and nutrition in care settings. With a vigilant ear to the ground, they aim to uplift the dining experience for the elderly while also supporting kitchen staff and caregivers. Their goal is to create a society where everyone can find joy and vitality through nutritious meals.

In alignment with this philosophy, the Palette Deli product line is meticulously crafted through the "Five Star Method," which emphasizes high nutritional value from whole food ingredients. This approach not only ensures the preservation of essential nutrients but also guarantees hygiene through safe packaging and rapid freezing processes, all while maintaining the natural colors and aromas of the ingredients.

Product Features of Palette Deli

Benesse Palette prides itself on its attention to detail in food preparation:

• - Handcrafted Quality: Each meal is prepared with time and care, focusing on delivering optimal taste and enjoyment.
• - Nutrient-dense Ingredients: About 70% of the product consists of whole food ingredients, minimizing unnecessary water content for maximum nutrient absorption.
• - Hygienic Packaging: Each meal is packaged in a way that ensures it remains free from contamination while retaining its freshness and taste.
• - Aromatic and Colorful Presentation: The natural colors and aromas of the ingredients are preserved, appealing to the most significant senses of consumers.
• - Versatile Ingredient Processing: An advanced mixer is used to accommodate various food textures, facilitating the creation of diverse meal options.

In response to rising demands in the caregiving sector, Benesse Palette also offers seminars to demonstrate the effectiveness of their care food products in alleviating the burden on kitchen staff within care facilities. These events include hands-on experiences and discussions on how pre-prepared meals can optimize kitchen operations.

As they move forward, Benesse Palette remains committed to being a source of strength for everyone involved in the caregiving process—those who eat, those who prepare, and those who assist. Their unwavering belief in the importance of nutritious meals guides their mission to foster a healthier and more satisfied aging population.

About Benesse Palette

Founded in September 2013 and led by President Takeshi Nagayuki, Benesse Palette operates under the umbrella of Benesse Style Care Group and is focused on enhancing the quality of life for the elderly through high-quality meal options. For more information, visit their website.