On The Rocks™ Returns as Official Cocktail for American Music Awards with Exciting New Campaign

On The Rocks™ Returns for Another Year at the American Music Awards



On May 26, 2025, the American Music Awards welcomed back On The Rocks™ Premium Cocktails as the official cocktail for the event, marking the brand’s second year at this prestigious awards show. Known for its signature style and sophistication, On The Rocks™ provided a delightful addition to a night filled with star-studded performances and celebrations.

Hosted live from the newly opened Fontainebleau Las Vegas, the awards featured memorable moments and award presentations that showcased the best in music. As the official cocktail, On The Rocks™ expertly blended its exquisite drinks into the evening’s festivities.

As nominees graced the red carpet, the excitement continued backstage at the BleauLive Theater lobby, where cocktails crafted by expert bartenders were served. A highlight of the night was when Dylan Efron prepared drinks, including an On The Rocks™ Margarita and an Old Fashioned, while educating viewers on how to embrace cocktail culture in everyday settings. This unique interaction brought fans closer to the event, showing that luxury cocktails can elevate any occasion.

Carol Robert, the managing director for U.S. ready-to-drink at Suntory Global Spirits, emphasized that the essence of the American Music Awards aligns with what On The Rocks™ stands for: celebrating moments of togetherness. Her remarks underscored that both the awards and the cocktails represent excellence and creativity in their respective fields.

One of the key elements of the evening was the introduction of the 'Make it a Cocktail' campaign. This new initiative is designed to inspire consumers to choose On The Rocks™ over traditional drinks like beer or wine. Aiming to disrupt conventional drinking habits, the campaign encourages individuals to consider crafted cocktails during everyday moments.Launching concurrently with the live broadcast, the campaign features relatable scenarios where people elevate ordinary gatherings by opting for cocktails, thereby transforming their drinking experience.

To view the campaign’s engaging promotional videos, be sure to visit the official On The Rocks™ website or check their social media platforms.

Founded in 2015 by a team of restaurateurs and award-winning bartenders, On The Rocks™ Premium Cocktails has always prioritized quality, using the finest natural ingredients to create ready-to-serve bottled cocktails. Its offerings include popular favorites such as The Cosmopolitan, Margarita, and Old Fashioned among others. The brand has quickly established itself as a leader in the premium ready-to-drink cocktail market, appealing to those who seek a bartender-like experience conveniently.

On The Rocks™ is not just about convenience; it's about sophistication and quality. The brand is committed to bringing bar-quality drinks to settings where a bartender may not always be available. Whether at a sports game, a picnic, or a home gathering, the cocktails are crafted to ensure that no moment lacks a special touch.

For consumers looking to expand their cocktail repertoire, On The Rocks™ also features canned cocktails, such as the Sparkling Lime Margarita and Mango Mint Mojito, further diversifying the options available for all types of consumers.

As music lovers applauded their favorite artists during the AMAs, On The Rocks™ is poised to continue making its mark, proving that cocktails can be an integral part of life's celebrations. For more information on the brand and to explore its full product range, visit www.ontherockscocktails.com or check out their social media channels for the latest updates.

With its focus on quality and innovation, On The Rocks™ Premium Cocktails is reshaping how we view cocktails in contemporary culture, one sip at a time. Cheers to more unforgettable moments!

Topics Entertainment & Media)

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