A Creamy Collaboration: Gion Tsujiri's Matcha Latte Pudding Launch

A delightful new treat has hit the shelves as Pastel, renowned for its silky smooth puddings, unveils a limited-edition dessert in partnership with Gion Tsujiri, a distinguished Japanese tea specialty store. Starting from May 1, 2026, pudding lovers can indulge in the "Gion Tsujiri Aromatic Matcha Latte Pudding," a unique dessert that marries the deep flavors of matcha with the creaminess of a latte. This collaborative offering promises to delight the senses with its rich aroma and velvety texture.

The Story Behind the Collaboration

Founded in 1984, Pastel has captivated fans with its signature smooth pudding that ignited the “smooth pudding boom” in Japan. For three consecutive years, Pastel has collaborated with Gion Tsujiri, a tea establishment that traces its history back to 1860. This time, they have ventured into uncharted waters by crafting a matcha latte flavored pudding, drawing inspiration from the beloved taste of matcha lattes that have gained immense popularity among tea enthusiasts.

The delicious interplay of matcha's slightly bitter notes combined with the creamy richness of milk creates a comforting dessert ideal for the early summer season. The Gion Tsujiri Aromatic Matcha Latte Pudding is not just another dessert; it’s an experience that captures the essence of high-quality matcha cultivated from the Uji region—a tribute to the rich tea heritage of Kyoto.

Product Details

- Availability: May 1, 2026 - May 31, 2026
- Price: 540 yen (tax included)
- Where to Buy: Available at Pastel locations nationwide

This exclusive pudding boasts the perfect blend of Pastel’s signature creamy texture and Gion Tsujiri's premium matcha, resulting in a harmonious dessert that is not available anywhere else. Customers are encouraged to treat themselves to this delightful treat while supplies last, as it is a limited-time offering expected to sell out quickly.

Gion Tsujiri: A Legacy of Excellence

Gion Tsujiri, located in Kyoto, has long been revered for its meticulous approach to tea production and dessert innovation. Since its founding, it has been at the forefront of creating sumptuous sweets that utilize the finest Japanese teas, satisfying customers with high-quality offerings. The recent launch of its new brand in October 2023, focused on specialty rolled tea, highlights the company's continual evolution in providing luxurious tea experiences.

Pastel's Mission

Pastel, operated by All Hearts Company, aims to bring joy through its culinary creations. The brand’s philosophy reflects a desire to connect with customers across generations, inviting both new and long-time fans to enjoy their exceptional puddings. Their tagline, "Welcome back. Nice to meet you," encapsulates this mission perfectly, emphasizing the brand’s commitment to offering both beloved classics and exciting new flavors.

In conclusion, be sure not to miss out on the unique opportunity to savor the Gion Tsujiri Aromatic Matcha Latte Pudding. It’s a sweet celebration of collaboration that represents the best of Japanese dessert culture. As always, indulge in this seasonal delight and experience the exquisite blend of flavors that the collaboration between Pastel and Gion Tsujiri offers, and bask in the joy of a truly unforgettable dessert.

Official Links

For more information, visit the official websites of Gion Tsujiri and Pastel.
Follow them on social media for updates on product launches and promotions.