#Japan #Tokyo #Enovique #Sunny Products #Izu Factory

A New Era in Pet Nutrition with Enovique

After nearly 19 years of delivering top-quality ingredients to renowned restaurants, Sunny Products Corporation is venturing into the pet food industry. The company has established a state-of-the-art factory in Izu, Shizuoka Prefecture, dedicated to producing a premium pet food line under the brand name Enovique. This initiative is marked by their innovative use of the 'Vacuum Low-Temperature Steam Drying Method', ensuring the highest quality in pet nutrition.

Launching a Premium Pet Food Brand

On September 7, 2026, Enovique will unveil its e-commerce platform and introduce its first product line featuring dog treats, some of which are suitable for both dogs and cats. The focus is not just on satisfying hunger, but on nourishing the pets with high-quality, transparent ingredients.

Currently, Enovique is also developing its nutritious dry dog food, with plans for release around January 2027.

The Philosophy Behind Enovique

The founder of Sunny Products, Yuki Ito, has a personal story that fuels her passion for pet nutrition. In her twenties, she reassessed her eating habits and developed a keen interest in knowing what she consumes. This philosophy extended to her dog, leading her to question the quality, ingredient sourcing, and processing of pet food currently available in the market.

This inquiry sparked the idea for Enovique, a pet food brand that prioritizes transparency and educates pet owners on what goes into their pets' food. Enovique aims to disclose information regarding:

• - Ingredients: Not just what is included, but also their origin, quality, and why they were selected.
• - Manufacturing methods: How the food is processed, with a focus on temperature and procedures.
• - Production environment: Showcasing the Izu facility and highlighting the people behind the production.
• - Nutritional data: Providing information like ingredient analysis for informed decisions.

To ensure the product's technical soundness, Enovique has onboarded a dog food expert named Sho, who previously worked for a feed company and operates a dog food blog. His expertise, combined with the company’s extensive knowledge of food sourcing, is instrumental in developing high-quality, nutritious offerings for pets.

Innovation in Food Processing

Enovique emphasizes the importance of not only choosing quality ingredients but also how they are processed. The 'Vacuum Low-Temperature Steam Drying Method' minimizes heat exposure and prevents nutrient loss, preserving the integrity of the ingredients. This technique allows moisture to be removed at a temperature of approximately 60°C in a vacuum, significantly reducing the boiling point of water and protecting the nutrients within.

This process limits oxidation and maintains flavor while ensuring a sterile environment through steam application. Preliminary tests with ingredients like mackerel and pineapple have confirmed that the active components maintain their potency post-processing, showcasing the effectiveness of the method.

Investment in Quality

With a total investment of approximately 130 million yen, the Izu factory is equipped with cutting-edge manufacturing technology. This investment includes costs for essential equipment, facility renovations, and operational funds to initiate the new venture. Despite considering outsourcing production initially, the decision was made to establish a fully owned facility to ensure quality control and transparency from production to the end consumer.

The Izu region, with its rich agricultural and marine resources, significantly contributes to the sourcing of ingredients for Enovique’s products. The initial treats will incorporate locally sourced fish and deer meat, strengthening the bond with regional producers and promoting local resources.

Engaging with Pet Owners

The factory will not only function as a production site but will also engage with pet owners by offering educational tours and transparent insights into the production process. Monthly tours will allow pet lovers to witness firsthand how their pets' food is made, reinforcing trust and transparency in the brand.

Enovique’s Commitment to Pet Health

Enovique envisions pet food that effectively supports nutrition while creating enjoyable moments between pets and their owners. Each meal and snack are seen as an opportunity for connection and joy, fostering a meaningful bond.

With a commitment to high-quality standards and creator accountability, Enovique positions itself as more than just a pet food brand; it is a participant in the daily lives of pet owners, enhancing the quality of life for pets and their families.

Company Overview

Founded in Tokyo's Shinagawa Ward, Sunny Products has made its mark in the food supply industry, specializing in sourcing, production, and sales. With their recent expansion into pet food, the company continues to demonstrate its dedication to quality and innovation.

For inquiries, please contact:
Sunny Products Corporation
Contact Person: Yuki Ito
Email: [email protected]
Website: Enovique

Enovique is not just about food; it’s about fostering a vibrant life alongside your furry companions.