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PROYA Cosmetics at Cosmoprof Worldwide Bologna 2026

PROYA Cosmetics, a leading name in the Chinese cosmetics industry, is set to make its presence felt at the 2026 edition of Cosmoprof Worldwide Bologna, occurring from March 26 to 28, 2026. This year marks the 57th installment of this prestigious beauty exhibition, where PROYA will highlight not only its brand portfolio but also its strong emphasis on research and development (R&D) aimed at enhancing its influence on the global beauty market.

Highlighting Sustainable Beauty Innovations

The Cosmoprof Worldwide Bologna serves as a crucial platform for industry players to spot emerging trends, debut new products, and network. PROYA will feature its flagship brands, including PROYA, Timage, and OffRelax, which encompass a range of categories from skincare to makeup and scalp care. The company prides itself on leveraging cutting-edge science and technology to deliver effective skincare solutions that are backed by robust scientific validation.

The PROYA brand is committed to innovation, focusing on safe and effective skincare solutions. Timage embodies the philosophy of “Chinese makeup, natural beauty,” aiming to harmonize complexity with simplicity. OffRelax, on the other hand, resonates with urban travelers and emphasizes the rejuvenating powers of water to restore the body, scalp, and mind.

Among the featured products at the event will be Timage’s Cloud Radiant Cushion Foundation and Concealer, along with OffRelax’s Anti-Hair Loss Strengthening Ampoule Essence, which have both been shortlisted for the esteemed Cosmoprof 2026 awards.

Expert Insights on Chinese Beauty Market Dynamics

On March 28, at 1:30 p.m., Lieve Declercq, Chief Scientific Advisor at PROYA and Vice President of the European Innovation Center, will participate in a roundtable discussion as part of the Cosmotalks series. The session titled “China Beauty Breakthrough: How Local Emerging Brands Are Reshaping the Chinese Beauty Market and Their Global Impact” aims to delve into the advancing dynamics of R&D in Chinese beauty brands, underscoring an increasing focus on sustainable skincare and long-term preventative care advancements.

PROYA Cosmetics, a publicly traded company, has consistently invested in R&D over the years. The company’s focus areas include skin science, the discovery of new ingredients, formulation technology, and product applications, all aligned with the evolving expectations of consumers. Through its presence at Cosmoprof Worldwide Bologna, PROYA seeks to accentuate the sophistication of the beauty industry and its long-term growth potential on the international stage.

An Expansive Brand Portfolio

The extensive brand portfolio of PROYA includes PROYA, TIMAGE, OffRelax, HAPSODE, CORRECTORS, INSBAHA, Awaken Seeds, UZERO, and ANYA. In light of its commitment to R&D, PROYA operates not only in Shanghai and Hangzhou but also established a European Innovation Center in 2024, positioning itself as a significant player in the global beauty landscape.

For additional insights and updates about PROYA, you can visit their official website or view their latest reports and press releases.

Learn More: PROYA Official Website
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