SHEIN Launches 13th Clothing Exchange Campaign '#SHEIN Again' from August 1 to August 7, 2025

SHEIN's '#SHEIN Again' Campaign

SHEIN Group, a leading online fashion and lifestyle retailer, is excited to announce the 13th installment of its clothing exchange and donation campaign, titled ‘#SHEIN Again’, from August 1 to August 7, 2025. This campaign encourages customers to bring in unwanted clothing purchased from SHEIN and swap it for new items, including shoes and bags. This initiative promotes recycling and sustainability within the fashion industry, while also benefiting those in need.

Campaign Overview

The '#SHEIN Again' campaign was initially launched in July 2024 and has grown significantly, bringing over 6,420 participants together to donate a staggering total of 4,686 kg of clothing by July 7, 2025. During last year's campaign, 339 customers took part, contributing 228 kg of clothing to this noble cause. Not only do customers have the chance to refresh their wardrobes, but their donations also aid international charity efforts in Myanmar and Vietnam through the accredited nonprofit organization, Bridge Asia Japan (BAJ).

Participation Details

To participate in the '#SHEIN Again' campaign, interested individuals must pre-register through the campaign's dedicated webpage (https://jp.shein.com/campaigns/jpfurugi). Participants can bring their gently used adult clothing to SHEIN TOKYO during campaign hours, where they can exchange these items for new ones, with a limit of three per person. Additionally, to encourage social media engagement, participants can post about the campaign on Instagram or X using the hashtag ‘#SHEINAgain’ to earn an extra item, allowing them to potentially bring home up to four pieces.

Important Dates and Location

- Campaign Period: August 1, 2025 - August 7, 2025
- Hours of Operation: 11:00 AM - 7:00 PM
- Location: SHEIN TOKYO, 2F JMF Building, 4-25-91 Jingumae, Shibuya, Tokyo 150-0001, Japan

It's crucial to note that certain items, including swimwear, undergarments, or severely damaged clothing, may not be accepted and will be assessed by SHEIN staff upon submission.

The Impact of Donations

The collected clothing will be sold to recycling companies via BAJ, with proceeds directly supporting BAJ's charitable activities in Myanmar and Vietnam. BAJ aims to create opportunities for skill development, income enhancement, environmental sustainability, and community growth as part of its mission. Their work focuses on fostering a supportive Asian community that thrives on mutual assistance and cooperation.

About BAJ

Founded with a vision to bridge cultural and geographical gaps, Bridge Asia Japan (BAJ) serves as a beacon of hope for underprivileged communities in Myanmar and Vietnam. Their four key initiatives include providing educational opportunities, enhancing income levels, developing local infrastructure, and promoting environmental awareness. For more details about their work, please visit their official website at (https://www.baj-npo.org/index.html).

Why Join '#SHEIN Again'?

Participating in '#SHEIN Again' not only provides an avenue for recycling and sustainable fashion but also allows community members to contribute to significant global causes. By donating clothing, participants help to foster growth and support in less privileged areas of Asia. So, gather your unused fashion items and take part in this meaningful initiative!

For more information about SHEIN and their ongoing campaigns, you can follow them on their official social media or visit their corporate website. Shop sustainably and make a difference by joining '#SHEIN Again'!