#Japan #Takamatsu #Narumiya Characters #Hanamaru Udon #Retro Culture

Hanamaru Udon and Narumiya Characters Join Forces for a Retro Campaign

A major collaboration is underway between Hanamaru Udon, a popular Sanuki udon chain, and Narumiya Characters, a beloved brand known for its charming children's apparel. Kicking off on June 25, 2026, the campaign invites fans to indulge in nostalgia with the slogan, “Let’s exchange stickers at Hanamaru!”

The Campaign Details

Running until July 8, 2026, the campaign will take place at various Hanamaru Udon locations across the country, offering unique sticker exchanges featuring characters from the early 2000s that are currently experiencing a revival among young women in their 20s and 30s. Featured characters include:

• - Angel Blue
• - Mezzo Piano
• - Pom Ponette
• - Daisy Lovers

These characters have been beloved by elementary and middle school students and are now celebrated as part of the Heisei Retro Pop trend, sparking great enthusiasm among fans.

Exclusive Stickers and Artwork

The campaign promises to deliver an exclusive experience with original stickers crafted around the theme, “Working part-time at Hanamaru Udon?” This idea breathes new life into the once popular sticker exchange phenomenon, aiming to bring joy to both children and adults alike.

Special Set Menus Available

During this period, two special collaboration menus will be offered:
1. Narumiya Collaboration Set - Priced at ¥650 (both hot and cold options), this set includes:
- A small serving of Oroshi Bukkake Udon, a refreshing summer dish.
- An original Hanamaru pick.
- A set of one randomized puffy sticker (four designs available).

2. Mini Narumiya Collaboration Set - For only ¥500, this set is perfect for those wanting a taste of various dishes:
- The well-loved Niko Hana Set featuring a nostalgic dress-up sticker collection.
- An original Hanamaru pick.
- Also includes a sheet of the dress-up stickers (four designs available).
(Please note that regular toys that usually accompany the Niko Hana Set are not included in this collaboration).

Limited-Time Offer for Smartphone Wallpapers

In addition, customers who purchase either of the collaboration sets will receive an exclusive opportunity to download original smartphone wallpapers (three designs total). A QR code printed on the receipt at checkout will provide access to these special wallpapers, making the experience even more memorable.

Exciting Giveaways on Social Media

To add another layer of fun, Hanamaru Udon will host a special social media campaign coinciding with the collaboration. Customers can participate in an instant win game on the official X (formerly Twitter) account. By following the rules, participants have a chance to win all eight collaboration stickers and a set of ten free udon coupons. Every day during the campaign, one lucky winner will be chosen, totaling five prizes by the campaign’s end.

Conclusion

This collaboration between Hanamaru Udon and Narumiya Characters not only celebrates nostalgic elements of Japanese pop culture but also promises to engage newer generations. With activities, special menus, and cool prizes, it’s sure to be a delightful experience for all. Be sure to visit your nearest Hanamaru Udon outlet from June 25th to July 8th, and join the fun-filled sticker exchange campaign!

For More Information:
To find out more about this exciting collaboration, visit the official websites of Hanamaru Udon and Narumiya Characters.