Trust Issues Surface as Wealthy Investors Seek Crypto Advising Expertise, CoinShares Study Reveals
Wealthy Investors Seek Digital Asset Guidance
In a rapidly evolving financial landscape, the interest in digital assets, particularly cryptocurrencies, is peaking among wealthy investors. A recent study from CoinShares International Limited reveals that while a significant number of high-net-worth individuals are eager to engage with financial advisors who possess knowledge of crypto investments, skepticism about the advisors' expertise persists.
The study, which surveyed 500 investors, indicates that 82% would prefer financial advisors who offer advice on crypto-related investments. However, a substantial 29% expressed doubts about the credibility of advisors who lack personal experience with digital assets. Concerns also arise when advisors promote digital asset products without adequately explaining the associated risks, which could deter potential clients from seeking their services.
The Growing Demand for Knowledge in Digital Assets
These findings are critical for both investors and advisors. Many investors are becoming increasingly self-educated about the digital asset space, actively involved in monitoring their investments. Jean-Marie Mognetti, CEO of CoinShares, notes, "Digital asset adoption is advancing rapidly among investors who want guidance but are wary of going alone. They desire advisors to be strategic partners rather than mere product pushers."
The data show strong future intentions in digital asset investments, with 89% of current crypto holders planning to increase their exposure in 2025. This sentiment highlights that cryptocurrency is no longer a fringe investment; it is becoming integral to many wealth strategies. Over half of respondents reported that they trade or monitor crypto daily, indicating a significant shift towards adopting digital assets in their portfolios.
Trust as a Key Factor
Investor trust is becoming increasingly dependent on the perceived knowledge and credibility of financial advisors in the crypto domain. The survey revealed that a striking 88% of crypto investors are already working with financial advisors. Moreover, just under 80% of non-crypto investors indicated they would seek advisory services if credible digital asset guidance were available. In fact, 55% of respondents consider it “extremely important” for their advisors to have a solid understanding of digital assets, while 51% expressed a desire for advisors who can provide cryptocurrency education.
For sub-high-net-worth investors, the challenges are particularly pronounced. Despite showing a higher inclination (39% versus 13% from high-net-worth peers) to increase crypto investments, they often encounter barriers in access to information, leading many to learn about investments independently through public platforms. The disconnect in resources presents a key area where advisors could extend valuable support.
The Role of Advisors
In this climate, the role of financial advisors is evolving. Simply having knowledge about crypto is no longer enough; investors seek advisors who can educate them, manage risks effectively, and provide access to secure investment vehicles such as crypto ETFs and trusts. According to the study's findings, 54% of respondents value risk management as a significant function of their advisors, while another 54% prioritize access to compliant investment vehicles. Additionally, guidance on custody and security holds importance for 51% of investors.
Interestingly, there is a preference for regulated products due to their security and oversight. For example, 28% of investors currently choose to invest in regulated financial instruments like ETFs and trusts, surpassing the 21% who utilize centralized exchanges for trading.
Bridging the Credibility Gap
As the digital asset landscape continues to mature, the relationship between advisors and clients will increasingly hinge on credibility. Investors are now asking their advisors not just about investment options but also challenging them on their knowledge of the crypto market. They want assurance that their advisors can guide them through the complexities of digital asset investments.
This study builds on previous research conducted by CoinShares in February 2025, which analyzed the sentiments of U.S.-based financial advisors. The results emphasize a common interest in digital assets but show a disparity in trust levels and communication between the two groups.
CoinShares indicates that as more wealth shifts towards digital assets, both investors and financial advisors must refine their approaches. For advisors ready to invest in their credibility and knowledge base, there lies a significant opportunity to stand out in an increasingly competitive market. With dedicated resources, including comprehensive insights and research support, CoinShares is positioned to help advisors bridge the credibility gap and fulfill the growing demand for crypto advisory services.