SignVideo and RSPCA Partnership: Enhanced Accessibility for Animal Welfare Reporting

A New Era of Communication for Deaf Animal Lovers

In an inspiring move towards inclusivity, the Royal Society for the Prevention of Cruelty to Animals (RSPCA) has formed a significant partnership with SignVideo, a service by Sorenson. This collaboration is designed to empower Deaf individuals across the UK, providing them with the necessary tools to communicate effectively when reporting animal cruelty and distress. Through this initiative, the RSPCA aims to ensure that all voices are heard, especially those who have been historically marginalized in conversations about animal welfare.

The Significance of This Partnership

The partnership between RSPCA and SignVideo allows Deaf individuals to connect with the RSPCA utilizing British Sign Language (BSL). By enabling real-time communication with BSL interpreters, this service will significantly improve the ability of Deaf individuals to report their concerns regarding animal welfare quickly and efficiently. Matthew King, the General Manager at Sorenson in the UK, emphasized the importance of this collaboration, stating, "We are honored to partner with the RSPCA to ensure Deaf individuals in the UK have communication access that can contribute to animal welfare."

This initiative takes great strides toward enhancing accessibility for those within the Deaf community, who may face barriers when trying to report incidents of animal cruelty or neglect. The RSPCA has committed to creating an environment where every individual, regardless of their communication needs, can participate and contribute to the welfare of animals.

How It Works

Deaf individuals now have the opportunity to use the SignVideo app, allowing them to make video calls to the RSPCA's emergency line. This service operates 365 days a year, with shifting hours depending on the season. From April to September, the hotline is open from 8 a.m. to 8 p.m. GMT, while from October to March, it operates from 8 a.m. until 6 p.m. GMT.

To access this revolutionary service, individuals simply visit the RSPCA website and select “British Sign Language Support.” This straightforward process exemplifies how technology can bridge gaps and foster better understanding and communication, ensuring that important matters related to animal welfare are addressed promptly.

The RSPCA's Commitment to Inclusivity

Sakura Anderson, Head of Operational Partnerships at the RSPCA, praised the partnership for aligning with the charity's mission of inclusivity. She expressed, "The RSPCA is an inclusive charity, there for every kind of animal and person, and we are delighted that our partnership with Sorenson enables Deaf people to report cruelty and neglect to us."

The RSPCA believes that animal welfare is a shared responsibility, and they strive to create a truly inclusive organization that values diversity and accessibility in all its forms. The introduction of BSL into their services opens up a critical communication channel for those who rely on it, allowing them to report cruelty and access essential advice and services.

About SignVideo by Sorenson

SignVideo operates with a focus on delivering exceptional services for Deaf and Deaf-Blind BSL users through video-based communication. The organization, under Sorenson, provides 24/7 BSL interpreting across various sectors within the UK, including governmental and healthcare services. Their cutting-edge technology and human-centric solutions enable over 140 million conversations annually, connecting individuals beyond language friction.

The collaboration with the RSPCA is part of Sorenson's broader mission to promote accessibility, diversity, and equity through communication services. Their comprehensive range of solutions, including video relay and interpreting services, makes effective communication seamless.

Looking Ahead

As society increasingly recognizes the needs of Deaf individuals, partnerships like the one between RSPCA and SignVideo pave the way for future developments in inclusive practices. Enhancing communication and promoting understanding are vital steps in fostering a community where every individual can play an active role in safeguarding animal welfare.

The RSPCA’s dedication to inclusivity serves as a model for other organizations, demonstrating that when everyone has a voice, change is possible. With the combined efforts of RSPCA and SignVideo, the future looks brighter for those who seek to champion the causes of animals across the UK.

For those interested in finding more ways to support the RSPCA and contribute to animal welfare efforts, more information can be found on their official website.