#Japan #AMACA #Okazaki #SANYO Style #Le Jour

SANYO to Open New Concept Store 'SANYO Style STORE PLUS'

SANYO Shokai, headquartered in Shinjuku, Tokyo, will unveil its latest retail concept, the 'SANYO Style STORE PLUS', at the Aeon Mall Okazaki in Aichi Prefecture on September 16, 2026. This new store format represents a significant step in the company's mid-term strategic plan, which spans from February 2026 to February 2028, focusing on diversifying sales channels.

A New Shopping Experience

The 'SANYO Style STORE PLUS' is designed specifically for suburban shopping malls, addressing the evolving needs of customers. This new store will feature a range of products from existing women's fashion brands such as AMACA, EVEX by KRIZIA, and TRANS WORK, alongside a freshly developed line called Le Jour, which caters to budget-conscious shoppers. The new store will also implement a fitting service called 'TRY&PICK', allowing customers to try on items from SANYO's various brands in-store before making a purchase.

This initiative is part of a broader strategy to enhance the company’s OMO (Online Merges with Offline) services, strengthening the connection between its e-commerce and physical store operations. With the ability to order and try items that may not be available in the store, SANYO aims to meet the diverse demands of its clientele, ultimately broadening brand awareness and support.

Responding to Changing Market Dynamics

The retail landscape, especially within department stores, has significantly shifted towards the expansion of luxury brands and the diversification of customer needs. In light of these developments, SANYO has introduced the multi-brand concept store 'SANYO Style STORE' since 2023, catering to various customer segments and their shopping preferences.

As part of its mid-term plan, SANYO is committed to creating new customer engagement points, particularly in the shopping mall sector, which serves as crucial community hubs for regional clientele. The development of 'SANYO Style STORE PLUS' reflects this commitment by providing a tailored shopping experience that aligns with the specific characteristics of mall customers.

Future Expansion Plans

Following the launch at Aeon Mall Okazaki, SANYO intends to open three additional locations within shopping malls across Japan in 2026. Simultaneously, the traditional department store format will also see new openings, bringing the total number of SANYO stores to 22. The upcoming locations include:

• - Shopping Mall:

- Aeon Mall Kyoto Katsuragawa in November 2026
- One more location in Eastern Japan within 2026

• - Department Store:

- New openings at Daimaru Fukuoka Tenjin, Tobu Utsunomiya, and Tsuruya Department Store post-September 2026.

Unique Features of 'SANYO Style STORE PLUS'

1. Custom-Tailored Offerings: This new shopping model incorporates insights from SANYO's extensive experience in department store operations, allowing for a redesign focused on the needs of shopping mall customers. Along with established brands, the store will also feature three new lines, emphasizing accessibility and quality, and aligning with current trends. The aim is to enhance shopping by encouraging cross-brand styling and purchases in coordination.

2. Enhanced OMO Services: The 'SANYO Style STORE PLUS' will serve as a hub for SANYO’s OMO services, enabling customers to order items from brands not available in-store (with some exceptions). This functionality will enhance customer experience by expanding access to a wider range of products through the 'TRY&PICK' service initiated in 2023, which allows customers to fit and purchase items online or in-store.

3. Sustainability Initiatives: In support of SANYO's 3R (Reduce, Reuse, Recycle) initiative, known as the 'SANYO RE: PROJECT', the 'SANYO Style STORE PLUS' will incorporate a collection box for customers to recycle unwanted SANYO products, thus promoting sustainability through reuse and recycling initiatives.

Conclusion

The 'SANYO Style STORE PLUS' at Aeon Mall Okazaki not only signifies SANYO's commitment to innovation in retail but also serves as a testament to its objectives of broadening customer reach and enhancing brand presence. With the upcoming openings planned and a focus on merged retail strategies, SANYO is poised for growth in today's competitive marketplace.