Celebrate Your Creativity: Michaels Declares August Fine Art Month with Exciting Events and Premium Products

August: A Month for Creative Expression at Michaels



Every year, August transforms into a vibrant celebration for art enthusiasts as Michaels declares it Fine Art Month, inviting everyone to engage in creativity while enjoying significant savings. This initiative aims to unite both seasoned artists and those new to the art scene through a variety of fun, hands-on experiences that allow participants to explore their creative potential.

During this month-long event, Michaels will host free in-store activities each week—providing an opportunity for community interaction and creative experimentation. Unique programming including product demonstrations and open classroom workshops will take place, complemented by thousands of Buy One, Get One offers on art essentials. Whatever your artistic skill level, there’s something for everyone.

Hands-On Learning with Experts


From the renowned Open Classroom Sessions, held every Tuesday and Wednesday from 6-8 PM, to Fine Art Events on Sundays from 1-3 PM, customers have ample chances to learn directly from talented Michaels Team Members and representatives from top art brands. Participants of all skill levels are encouraged to bring their current projects or start something brand new, using high-quality materials like those from Staedtler, Liquitex, and Faber-Castell.

As part of this educational initiative, live online classes will also be available every Monday, Wednesday, and Friday at 6 PM CT. Led by expert instructors, these sessions cover various topics such as acrylic painting, watercolor techniques, figure drawing, and more. The series wraps up with a special showcase where students can receive feedback from instructors—a great encouragement for any budding artist.

Michaels understands the importance of inspiration, which is why they’re also providing access to an extensive library of new video tutorials from reputable names like Winsor Newton and Tombow. This initiative allows aspiring artists to learn at their own pace, exploring different mediums and techniques from the comfort of their home.

Premium Art Supplies Unveiled


To complement the programming, this August will also see the rollout of an expanded premium fine arts assortment at Michaels. Highlighting these are hundreds of new products across the store's online and physical locations, encompassing a diverse range of paints, drawing materials, and professional artist accessories. Notable new arrivals include:
  • - Premium Paints and Tools: An enhanced selection of acrylics, watercolors, and oil paints from respected brands like Gamblin and Holbein. Customers can also find Iwata airbrush machines for those wanting to take their artistry up a notch.
  • - Drawing and Illustration Materials: Exciting new products such as high-quality markers, colored pencils, and artist-grade surfaces from Arches and Strathmore will be introduced.

Unmatched Savings on Art Supplies


Throughout August, not only can customers dive into creativity, but they can also enjoy attractive savings on fine art supplies. There will be limited-time promotions, including deep discounts and extensive BOGO offers on favorites such as canvases, brushes, and sketchbooks. For example, shoppers can grab offers like Buy 2, Get 2 Free canvases and Buy One, Get One 50% Off on sketchbooks. Moreover, educators will benefit from an additional 15% discount on their purchases, ideal as the back-to-school season approaches.

To create even more excitement, Michaels invites customers to participate in a social media giveaway on Instagram from August 22-28, where participants can enter to win a range of professional-grade art supplies, including brushes and premium paper pads.

Join the Celebration


Michaels’ Fine Art Month is much more than a promotional campaign; it’s a unified celebration of creativity and community. By providing engaging experiences alongside exclusive product offerings, Michaels solidifies its position as the premier destination for art lovers across North America. To learn more about the upcoming events and featured promotions, visit Michaels.com.

Join the fun this August and let your creativity shine with Michaels!

Topics Consumer Products & Retail)

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