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JTB Announces Top Hotels and Inns for 2024

In a commendable event held by JTB, Japan's leading travel agency, the organization has unveiled its selection for the best hotels and inns of 2024. Among a pool of approximately 3,600 members from the JTB's affiliated inns and hotel alliance, four outstanding establishments have been recognized for their exceptional service. The chosen facilities exemplify quality experiences for travelers in various regions across Japan.

The Award-Winning Facilities

On the list of top facilities, JTB has categorized them into large-scale, medium-scale, and small-scale establishments:

1. Large-Scale Inn: Ohtani Sanso (Ōyama) - Yamaguchi Prefecture (Nagato Yumoto Onsen)
- Known for its traditional ambiance and modern comforts, Ohtani Sanso offers a unique opportunity to experience authentic Japanese hospitality.

2. Large-Scale Hotel: Halekulani Okinawa - Okinawa Prefecture (Onna Village)
- Positioned amidst stunning beaches and vibrant culture, Halekulani Okinawa delivers an unparalleled luxury experience to its guests.

3. Medium-Scale Facility: Nukumori no Yado Furukawa - Hokkaido (Jozankei)
- This charming lodge not only embodies a warm stay but also allows visitors to explore the beautiful surroundings of Hokkaido, enhancing the overall experience.

4. Small-Scale Facility: Gora Hananoyu Enka no Mori - Kanagawa Prefecture (Gora)
- Offering intimate accommodations enriched with Japanese aesthetics, this facility stands out for providing personalized service to its guests.

JTB's Commitment to Quality

Since 1979, JTB has been dedicated to recognizing establishments that deliver excellence in service based on customer feedback collected through accommodation surveys. The assessment process involves evaluating various criteria including the number of survey responses collected, customer rating scores, and sales performance of accommodation vouchers. By honoring these exceptional facilities annually, JTB aims to promote the growth and quality improvement of the hospitality industry as a whole.

Through this initiative, JTB not only supports the development of individual establishments but also strives to enhance the overall standard of services offered in the Japanese lodging sector.

For more details on the best hotels recognized by JTB in 2024, visit the JTB official website here.

Recognizing Tradition and Innovation

The JTB Agreement Inn and Hotel Alliance, established in 1956, works to strengthen the connection between JTB and its hospitality partners, promoting effective marketing campaigns and regional revitalization initiatives. In addition, through educational programs like the “Academy for Inn Management Personnel Development” and the “Japanese Hospitality Certification,” JTB is actively involved in enhancing the skill sets of its hospitality members.

As travelers gear up for their journeys in 2024, these award-winning establishments serve as a beacon of impeccable service and cultural richness, inviting everyone to experience the best of what Japan has to offer.

Conclusion

Overall, the acknowledgment by JTB speaks volumes about the significance of quality service in the hospitality industry. The 2024 selections not only highlight exceptional places to stay but also remind us of the beauty of Japanese culture and the warm hospitality that awaits visitors in various beautiful locales across the country.