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ENEN and the Customizable KUUM Table

ENEN, a pioneering D2C furniture brand based in Osaka, Japan, is revamping the furniture landscape by introducing a size customization service for its popular KUUM Table with a melamine top. This exclusive offering will be available at the ENEN Jiyugaoka and Osaka stores starting from July 24, 2023.

A Tailored Approach to Furniture

The KUUM Table allows customers to customize dimensions ranging from 80 to 190 cm in width and from 60 to 80 cm in depth, with options to specify sizes down to the millimeter. The minimum cost for the smallest table configuration starts from 132,000 JPY (including tax but excluding shipping). This service aims to accommodate those customers who want a slightly larger table or a specific size that fits their space perfectly—making it suitable not just for dining but also for work desks or low tables when paired with shorter legs.

Versatile Design and Durability

The top of the KUUM Table uses high-pressure melamine boards made in Japan, which are resistant to scratches and dirt. Their chemical resistance makes them ideal for daily dining and various work scenarios. Furthermore, the stylish edge features thick natural wood veneers, blending the warmth of wood with the sleekness of melamine—offering not just utility but also an artistic design element. This product includes antiviral and antibacterial properties (with certain color exclusions), making it perfect for homes, cafes, or other high-traffic environments.

Color and Texture Variety

Customers have the liberty to choose from 15 colors, including exclusive shades for size-customized products. This extensive palette includes basic colors that blend seamlessly with any decor as well as bold accent colors. Individuals can check the actual color samples and feel the different textures at the store.

The Essence of KUUM

The KUUM Table is part of ENEN's acclaimed modular furniture line. Each piece is designed for interchangeability; the attachment methods for the top and legs remain the same, allowing users to easily adapt to lifestyle changes—whether upgrading, repairing, or simply wanting a change of style. With configurations available for dining, work, or casual settings, the KUUM Table is versatile and practical.

Sustainability at the Core

ENEN operates under its brand vision to create a lifestyle that makes enjoying furniture easy. They prioritize sustainable practices, utilizing materials that minimize environmental impact. Looking ahead, ENEN plans to establish a cycle for the collection, refurbishment, and resale of unwanted furniture, encouraging customers to engage in environmentally friendly practices.

ENEN is not just about furniture; it’s about creating a culture around furniture selection, one that transforms the mundane into an enjoyable experience. With their innovative approach to modular design, simplicity, and unique aesthetic, they invite you to experience a new way of life through their products.

About ENEN

Founded in October 2022, ENEN is a new venture stemming from Tenken Sooi Co., specializing in store fixtures and design. Leveraging decades of expertise, ENEN’s primary focus is its KUUM series, promoting sustainable, stylish, and functional furniture solutions for modern living. The company’s twin showrooms in Tokyo’s Jiyugaoka and Osaka’s Honmachi allow customers to interact with the products directly, providing a tactile experience that enhances online selections.

For more information about their offerings or to visit their showrooms, you can check their online store:
ENEN Online Store

Get Inspired

Explore the unique blend of design, functionality, and sustainability through the KUUM series at ENEN. Whether you’re refreshing your living space or adopting a new work-from-home setup, ENEN is ready to support your journey toward a stylish, sustainable lifestyle.