Meat N' Bone Takes Major Steps with Advisory Committee for Growth

Meat N' Bone Announces New Advisory Committee

Introduction
Meat N' Bone, a rising contender in the premium protein market in the United States, has recently appointed an impressive advisory committee to guide its next growth phase. As the company operates in a $400 billion industry that lacks a definitive national leader, this move aims to solidify its position as the go-to brand for high-quality protein. Led by industry veterans, the committee is set to leverage over 90 years of collective experience to propel Meat N' Bone towards its ambitious goals.

Strategic Expansion Plans

To kickstart its expansion, Meat N' Bone is raising $4 million through a Pre-Series A equity round. The funds will be allocated for various strategic initiatives, including marketing campaigns, logistics enhancement, repaying existing debts, and building a robust infrastructure for franchising. The company is on course to reach over 40 locations, both company-owned and franchised, while aiming for a revenue target exceeding $70 million by 2029.

Meet the Advisory Board

Barry T. Kates

Founder and President of Innovative Group, Kates brings expertise in experiential marketing and hospitality. His impressive background includes collaborations with major brands like the NFL, American Express, and PepsiCo. Kates will focus on developing unique brand experiences for Meat N' Bone.

Rob Wilder

As Co-Founder and Vice Chairman of José Andrés Group, Wilder represents the restaurant and hospitality industry. His involvement with World Central Kitchen, which has provided over 500 million meals in crisis situations, showcases his commitment to social impact.

Deb Luster

Luster’s experience dates back to 1990 when she founded Annie's Homegrown, a successful CPG brand. Her social-impact approach to business will enhance Meat N' Bone's efforts in achieving both market success and corporate responsibility.

Carlos M. Herrera

A seasoned CEO in the food sector, Herrera’s expertise spans manufacturing, distribution, and consumer products. His previous leadership at Durham Meat and Seafood equips him with significant insights into the protein landscape.

Roberto Lopez

Lopez, a growth investor and current board member of SINSA, brings invaluable board-level experience and insights into capital and governance. As Meat N' Bone's first institutional investor, his long-term commitment is crucial for the brand's progression.

Goals and Aspirations

Luis Mata, the CEO of Meat N' Bone, expresses excitement over the formation of this advisory board, emphasizing that it combines essential skills in brand building, hospitality, supply chain management, and capital oversight. The team's collective strengths are expected to address the growing demands of the premium protein market effectively.

Overview of Meat N' Bone

Established to cater to the need for premium protein, Meat N' Bone sources chef-grade options including beef, pork, poultry, seafood, and game. With a unique model that includes nationwide shipping and local boutique fulfillment hubs, customers benefit from same-day delivery and personalized service that competitors cannot rival. With a projected revenue of $13.5 million for 2026, the company is on a fast track to achieving major revenue milestones by 2029.

Conclusion
With an exceptional advisory board to guide its future, Meat N' Bone is well-positioned to not only meet market demands but also establish itself as the leader in the premium protein space. Exciting times are ahead as the company embarks on this journey towards expansion and innovation.