#Japan #Tokyo #Suntory #THE PEEL #Summer CM

Suntory's New TV-CM Promotes Summer Refreshment with Humor

Suntory has recently launched a new TV commercial for its popular product, THE PEEL, which is an innovative sour beverage created using fruit peels. Set to air starting July 11, the commercial titled "Cool Biz in Midsummer" features acclaimed Japanese actors Yo Oizumi, Takumi Saito, and Sosuke Ikematsu. It promises to bring a refreshing take on how to enjoy the hot summer days with THE PEEL in hand.

The humorous ad showcases three men trying to beat the heat in a stylish yet lighthearted manner. Oizumi, taking the lead, expresses his discomfort with the heat, prompting Ikematsu to suggest cutting off his sleeves. Saito steps in with a reassuring yet playful tone, advocating for a cooler approach. Their amusing banter encapsulates the essence of summer fun while emphasizing THE PEEL’s unique flavor profile derived from lemon peels.

This new commercial not only aims to entertain but also highlights the refreshing taste and aroma of THE PEEL, combining the unique characteristics of lemon peel with a delightful bittersweet flavor. Since its launch in April 2025, THE PEEL has gained immense popularity, achieving remarkable sales figures in just a year.

Celebrating with the PEEL Garden 2026

To further promote the brand, Suntory is hosting a special event, THE PEEL GARDEN 2026, at Tokyo Midtown Atrium on July 11 and 12. During this two-day celebration, attendees can enjoy the essence of THE PEEL while experiencing a refreshing atmosphere designed to combat the summer heat.

The event highlights a special offer where patrons can indulge in THE PEEL (both LEOMON and ALCOHOL options) paired with snacks for just 100 yen (including tax). Added attractions will also be available, like the chance to participate in fun games, including the “peel scooping” challenge and the lemon peel darts game, allowing winners to take home exclusive limited-edition products.

The newly launched "Lime Fragrance THE PEEL (Lemon) ALC. 5%" will also be available starting July 14, expanding the product line. With careful selection of the ingredients maintaining the refreshing features of lemon peels, this limited-edition drink promises a perfect summer companion. The branding also promotes a visually appealing design, enhancing the experience for consumers.

Behind-the-Scenes of the TV Commercial

The TV-CM aims to capture the essence of friendship and life's lighter moments amidst the summer's harsh heat. The engaging and relatable storyline offers viewers a glimpse into how to navigate the season with style, using The Peel. Using humor, the ad raises awareness of the drink, encouraging consumers to enjoy it in fun social settings.

Notably, THE PEEL’s development stems from a desire to cater to beer drinkers who seek an authentic taste experience while enjoying ready-to-drink (RTD) beverages during meals. The fruit-derived flavor and aroma have gained substantial appreciation from consumers, contributing to the brand's staggering sales growth.

With this new campaign, Suntory aims not only to market a product but to create a memorable lifestyle experience that resonates with the audience.

Conclusion

In conclusion, Suntory's innovative television campaign, coupled with the interactive experiences planned for THE PEEL GARDEN, brings a refreshing vibe to the summer. With its strong brand ambassadors and engaging content, the campaign is set to redefine how consumers associate fun and enjoyment with summer beverages. Mark your calendars to participate in this refreshing experience and try the unique taste of THE PEEL!