#USA #New York #Relatable #Pop-Tarts #Toy Fair

The Future of Play Unveiled at Toy Fair 2025

The excitement of the New York City Toy Fair 2025 reached new heights as Relatable, formerly known as What Do You Meme?, showcased its upcoming product line that aims to redefine entertainment for younger generations. This year, the focus is on creating products that resonate with both Gen Z and millennials by transforming social media trends into interactive experiences and engaging merchandise.

A Product Line That Excites

Held from March 1 to 4 at the Javits Center, the fair provided visitors with an exclusive look at Relatable's new offerings. Attendees were invited to Booth #6477 to explore a plethora of fresh, trend-based launches that promise to bring joy and creativity back into playtime. Tom Emelo, the Chief Strategy Officer at Relatable, announced, "This Toy Fair marks an exciting chapter for Relatable. We are expanding our product portfolio and partnering with leading brands such as Pop-Tarts and innovative creators including Wondery and YouTube stars Sam and Colby."

Exclusive Product Highlights:

1. Plush and Wellness Products
- Happy Helpers Pop-Tarts Heating Pad: A unique microwavable heating pad designed in the delightful shape of a Pop-Tart, providing instant warmth and comfort, merging nostalgia with practicality.
- Emotional Support Pop-Tarts Plushies: Soft plush toys inspired by Pop-Tarts flavors, perfect for fans seeking warmth and companionship.

2. New Family Games
- QU!CK QU!CK QU!CK: Developed in collaboration with Dreambo and Wondery, this fast-paced party game encourages creativity and quick thinking, making it suitable for players of all ages.
- Cows in Space: A playful, hands-free game that requires players to 'beam up' cows using magnetic UFO headbands—a must-have for holiday gatherings.
- What Do You Meme? Family Pets Edition: A fresh twist on the classic game featuring hilarious pet images for endless laughter.
- Ultimate Tic-Tac-Toe: A modern twist on a beloved game where players engage in strategic mini-games across various levels.

3. Adult Titles for 2025
- Buzzed Year Wrapped: A new game edition focusing on the past year's highlights and challenges, ideal for New Year's celebrations.
- Hunt A Killer: The Haunting at Wicker Ridge: An immersive game that involves solving paranormal mysteries, developed with the help of Sam and Colby.

4. Relationship and Party Games
- For The Girls: Asking for a Friend: Designed to initiate bold conversations, this game opens the floor to questions women have always wanted to ask.
- Let's Get Deep: Updated for 2025, this game aims to deepen connections through Ice Breaker, Deep, and Deeper cards.
- Date Night Scratch-Off: Provides couples with spontaneous relationship-building challenges, designed to create memorable date nights.

Steering the Industry Forward

Relatable is not just expanding its product range, but also setting new standards for engagement in the consumer products industry. By collaborating with artistic innovators and brands, Relatable is reinventing how we think about games and toys. This commitment to creativity and community engagement ensures their offerings continue to appeal to a broad audience.

Visitors to the Toy Fair left with not just an insight into the upcoming trends for 2025 but also with a renewed sense of excitement for what’s next in entertainment and play. For those seeking unique and relatable entertainment solutions, Relatable’s new line is a promise of memorable experiences ahead.

For more information on their expanded product offerings, check out www.relatable.com.

About Relatable

Founded in 2016 and rebranded as Relatable in 2023, the company continuously emerges as a leader in the entertainment and consumer product sectors. Known for transformative games like What Do You Meme?, Relatable focuses on creating enjoyable and socially relevant products suitable for all ages, achieving over 30% market share in adult party games, and remaining a household name in the industry. Products are available on popular platforms such as Walmart, Target, and Amazon.