#Japan #Tokyo #FamilyMart #Haichu #Grape Frappe

A New Taste Sensation: Haichu Grape Frappe by FamilyMart

FamilyMart, a leading convenience store chain in Japan, has announced an exciting collaboration with Morinaga Confectionery Co., known for its beloved candy, Haichu. Launching on July 8, 2025, the Haichu Grape Frappe will be available across approximately 16,300 FamilyMart locations nationwide at the price of 334 yen (including tax, 360 yen). This innovative product combines the refreshing qualities of a frappe with the rich and fruity essence of the famous Haichu soft candy, which is celebrating its 50th anniversary this year.

The Perfect Summer Treat

The Haichu Grape Frappe is set to make waves as it heralds the first-ever collaboration of its kind. FamilyMart's frappes have previously gained immense popularity, with sales surpassing an impressive 300 million cups by 2024. The introduction of the Haichu Grape Frappe aligns perfectly with the peak summer season, offering customers a delightful blend of flavor reminiscent of the traditional Haichu candy.

In crafting this unique beverage, the product team has worked meticulously to replicate the iconic grape flavor of Haichu using two types of grape juice, mirroring the taste found in the original candy. Not only did they aim to capture the taste, but they also focused on achieving the same balance of sweetness and acidity, reflecting Haichu's original attributes.

Refreshingly Smooth Experience

To ensure that customers can enjoy a smooth and creamy experience, the ice particles in the frappe have been finely crushed, creating a velvety texture that enhances the overall drinking sensation. Perfect for individuals of all ages, this frappe promises to brighten up the hot summer days ahead.

The collaboration has garnered a positive response from Morinaga, which expressed enthusiasm about bringing Haichu into a beverage format just in time for the warmer months. This innovative fusion is not just about taste; it’s about providing a unique drinking experience that looks just as appealing as it tastes.

Product Highlights

• - Product Name: Haichu Grape Frappe
• - Price: 334 yen (including tax, 360 yen)
• - Release Date: July 8, 2025
• - Availability: Nationwide
• - Flavor Notes: Juicy and refreshing, featuring two types of grape juice to recreate the beloved Haichu flavor.

Note: The actual Haichu candy is not included in the frappe.

As FamilyMart continues to evolve its product offerings under the slogan,