DLE's Taeko Daily in Election Awareness Campaign
In a unique move to promote democratic engagement, DLE (Digital Learning Experience Inc.) has enlisted its iconic character 'Taeko Daily' to create awareness for the upcoming Tokyo Metropolitan Assembly and House of Councillors elections. The initiative, spearheaded by the Tokyo Election Management Committee, aims to inspire citizens to participate in the electoral process through a series of entertaining and informative videos.
A Fun Approach to Voting
Set to launch on Instagram, the campaign will consist of engaging video content designed to resonate with a younger audience, particularly those aged 10 to 20. Taeko, the shy yet relatable office worker character, navigates various everyday challenges in a humorous manner, making the often serious topic of voting more accessible. The aim is not only to inform viewers about the elections but to get them thinking about the importance of their voices in democracy.
The first phase of the campaign will mobilize a total of 10 videos for the Tokyo Metropolitan Assembly elections and an additional 18 videos for the House of Councillors elections, scheduled for June and July of 2025, respectively. The video series will follow a countdown format leading up to the voting date of June 22, building excitement and anticipation amongst the electorate.
Unique Content Structure
Each video will feature a different ending, encouraging viewers to engage with the content continuously. From June 11 until the election date, DLE will release one video per day, highlighting various aspects of voting while maintaining Taeko's signature lighthearted tone. By embedding civic duty within a familiar and fun context, the campaign promises to offer a refreshing approach to what can be an otherwise daunting subject.
The agile structure of Taeko's adventures serves as a reminder that every vote counts and that participating in elections can be a rewarding experience. DLE hopes to capture the imagination of Tokyo's younger citizens, enabling them to recognize their potential impact on the future.
What is 'Taeko Daily'?
Launched on Twitter in 2015, 'Taeko Daily' quickly became a sensation. The comic, which follows Taeko as she endures the trials and tribulations of everyday life with humor and resilience, attracted a large fanbase. As of now, the character boasts a following of 330,000 on Instagram and an impressive 750,000 across all social media platforms. Taeko's relatability and charm continue to win hearts, making her the perfect ambassador for such a vital civic initiative.
The success of the comic led to its expansion on Instagram starting in 2018 as a platform for interaction and fan engagement. The relatable content, rich with humor, has established Taeko as a cultural icon among youth, making her an ideal choice for encouraging electoral participation.
DLE Overview
Founded on December 27, 2001, DLE is based in Chiyoda, Tokyo, and is a listed company with a stock number of 3686 on the Tokyo Stock Exchange. Under the leadership of President and CEO Hideo Hoshi, the company has ventured boldly into various entertainment sectors.
DLE specializes in the development of intellectual property (IP), including famous characters like 'Taka no Tsume' (the Secret Society of the Eagle's Claw) and has successfully revived trademark rights for prestigious events like Tokyo Girls Collection. The company went public on the Tokyo Stock Exchange and has since evolved into a comprehensive entertainment production house with a diverse business portfolio.
In recent years, DLE has expanded its global footprint by acquiring Taiwanese company MYFEEL in 2022 and establishing a subsidiary in South Korea (DLE KOREA) in 2023, with plans to set up iNKODE JAPAN in 2024. With such a dynamic outlook, DLE continues to innovate and strengthen its role in shaping entertainment both locally and abroad.
As the countdown to the elections continues, keep an eye out for Taeko's humorous approach to engaging with democracy. Stay inspired and ready to make your vote count!