#Japan #Tokyo #ADK Marketing #ad:tech Tokyo #Noriko Suemoto

Ad:tech Tokyo 2025: A Glimpse into IP Marketing Trends

The upcoming Ad:tech Tokyo 2025 promises to be an essential event for the advertising and marketing sectors, gathering industry leaders and innovators under one roof. This year marks the 17th edition of this prestigious international conference, scheduled to take place from October 22 to 24 at Tokyo Midtown and The Ritz-Carlton, Tokyo. One of the highly anticipated highlights of the conference is the session featuring Noriko Suemoto, the Director of the IP Business Planning Department at ADK Marketing Solutions.

Session Details

Date: October 24, 2025
Time: 16:45 - 17:35
Title: [BM-8] IP Will Become the Brand - Marketing in the Age of Characters
URL: Ad:tech Tokyo Session Details

In her session, Suemoto will explore the evolving landscape of intellectual property (IP) in marketing. Contrary to the past, IP assets are no longer solely held by IP holders. Businesses across various sectors now recognize that creating, expanding, and transforming brands into cultural icons are crucial for growth. This session will incorporate insights from notable IP holders like Sanrio and Kodansha, as well as Mizuho Financial Group, which nurtures its proprietary characters. Participants can expect to gain diverse perspectives on how IP is shaping the future of business, moving beyond characters and works to encompass the essence of a brand.

What to Expect

As brands continue to intertwine with characters, the session will reveal how IP is leveraged not just as an asset but as an integral part of modern marketing strategies. Sanrio will discuss innovative methods for creating new IP value, while Kodansha will highlight its multifaceted IP deployment strategies. Mizuho Financial Group will shed light on its unique approaches to internal branding. This engaging dialogue aims to offer a fresh perspective on IP from the viewpoints of both IP holders and general corporations, illustrating the fundamental shifts in understanding and utilizing IP in contemporary marketing.

Ad:tech Tokyo 2025 Overview

Event Dates: October 22-24, 2025
Location: Tokyo Midtown & The Ritz-Carlton Tokyo
Expected Attendance: Approximately 15,000 participants (based on 2024 metrics)
Official Website: Ad:tech Tokyo
Registration for Attendance: Visitor Registration

About ADK Marketing Solutions

ADK Marketing Solutions provides comprehensive marketing solutions across various fields, emphasizing full-funnel strategies. The company’s flagship brand, ADK CONNECT, focuses on digital and data-driven marketing, employing a team of specialized professionals that collaborate across disciplines to enhance clients' business results through valuable customer experiences. For more information, visit the ADK MS website.

Looking Ahead

As the significance of IP in the branding landscape continues to grow, attending Ad:tech Tokyo 2025 will undoubtedly enrich participants' understanding of this complex and dynamic environment. Don't miss the opportunity to engage with industry leaders and gain invaluable insights into the future of IP marketing.

Whether you are an IP holder, a brand manager, or simply interested in the intersection of characters and marketing, this session will be a must-attend at Ad:tech Tokyo 2025, setting the tone for the future of the industry.