Join the Exciting Launch of the New Skincare Line at the Isetan Shinjuku Pop-up

Peau de bébé Pop-up Event at Isetan Shinjuku

Get ready for an exciting skincare experience as the renowned brand Peau de bébé, produced by Tomomi Itano, will hold its second consecutive pop-up event at the prestigious Isetan Shinjuku store. This event runs from May 6 to May 12, 2026, at the Urban Closet on the second floor of the main building.

Brand Overview

Founded by bebe cosmetique, based in Minato, Tokyo, Peau de bébé has been making waves in the skincare industry with its unique products designed to enhance natural beauty. Tomomi Itano, a former AKB48 star and now a successful entrepreneur, aims to deliver high-quality skincare solutions with a personal touch.

Exclusive Product Launch

During the pop-up event, attendees will be treated to the unveiling of Peau de bébé's latest offering, the UV Protect Cream. This meticulously developed product is the result of two years of dedication by Director Tomomi Itano, who has ensured that it meets high standards for ingredients, texture, scent, and skin compatibility.

Available in two shades, White and Green, this cream not only protects against harmful UV rays with an SPF 50+/PA++++ rating but also helps correct complexion issues, enhancing skin's clarity and brightness.

Special Store Exclusives

Along with the launch of the UV Protect Cream, Isetan Shinjuku will feature exclusive sets:

- UV Set priced at ¥14,620 (tax included)

- One UV Protect Cream (either Green or White)
- Mini Rich Mist
- Essence Stick
- Original Vinyl Shopper (non-sale item)

- Isetan Shinjuku Exclusive Set priced at ¥25,400 (tax included)

- One UV Protect Cream (either Green or White)
- Body Lotion (choosing from Moon or Blossom)
- Green Rich Cream
- Green Rich Mask
- Original Vinyl Shopper (non-sale item)
- Original Pouch (non-sale item)

Customer Benefits for Purchases

To enhance the shopping experience, buyers can enjoy various benefits:

- Spend over ¥10,000 or purchase the UV Protect Cream to receive an original vinyl shopper (non-sale item).
- Spend over ¥25,000 to receive an original pouch (non-sale item).
- Spend above ¥30,000 for an opportunity to take a photo with Director Tomomi Itano, along with a pouch and either a Kasa or hairpin (non-sale item).
- For purchases over ¥40,000, customers can have a video taken with her.
- Spending ¥50,000 or more will earn you a signed Cheki photo with Tomomi Itano.

Meet Tomomi Itano

Tomomi will be personally available for customer interactions on specific dates:

- May 6: 11 AM - 12 PM, 1 PM - 2 PM, 3 PM - 4 PM, 5 PM - 6 PM.
- May 9: 11 AM - 12 PM, 1 PM - 2 PM, 3 PM - 4 PM, 5 PM - 6 PM, 7 PM - 8 PM.
- May 10: 11 AM - 12 PM, 1 PM - 2 PM, 3 PM - 4 PM, 5 PM - 6 PM.

Registration for visits is available but not required. Due to expected crowds, those who reserve may receive priority access. Walk-in customers should be aware that participation in event specials may vary depending on crowd size.

Location and Event Details

This exciting event will be held at the Isetan Shinjuku store, Urban Closet, second floor from May 6 to May 12, 2026.

About Tomomi Itano

Starting her career as a first-generation member of AKB48 in 2005, Tomomi quickly became a fan favorite within the group. She graduated in 2013 and transitioned into a successful career as a talent, actress, and artist. In 2021, she married Keiji Takahashi of the Tokyo Yakult Swallows and later announced the birth of her first daughter in October of the same year. She now operates two brands: Rosy luce and Peau de bébé.