#Japan #Tokyo #BASE FOOD #Kota Kita #Bekament BB

Kota Kita Signs Supplier Contract with Base Food

In a significant move to support healthy lifestyles and athletic performance, Base Food Inc., based in Meguro, Tokyo, announced the signing of a supply contract with Kota Kita, a player for the Serbian handball club Bekament BB. This partnership falls under the “BASE UP SPORTS PROJECT,” a program designed to promote health, nutrition, and performance enhancement among athletes.

Supporting Activities through the BASE UP SPORTS PROJECT

Base Food aims to create a society where everyone can shine uniquely, fostering smiles and support for health through sports, music, arts, and culture. The company's goal is to incorporate nutritious complete meals into daily life, enhancing the mental and physical wellbeing of individuals.

As part of the BASE UP SPORTS PROJECT, the agreement with Kota Kita reflects the brand's commitment to supporting athletes' nutrition. Base Food will provide various products from its series to Kota, ensuring she receives the necessary nourishment for her training and games. Furthermore, Base Food plans to collaborate with her on various activities, including initiatives to promote the importance of nutrition in sports performance.

Profile of Kota Kita

Kota Kita was born in Osaka, Japan, in 2002. She excelled at Shitennoji High School before joining the Osaka Lavits. In 2022, she gained international experience as part of the U-20 Japanese national team. With a remarkable performance in the 2024-25 season, she earned the title of leading scorer and was named to the best seven players. She transferred to Bekament BB mid-way through the 2025-26 season, continuing her pursuit of excellence.

Kota's Thoughts on the Partnership

Kota expressed her excitement about the new partnership with Base Food. Competing abroad presents unique challenges regarding nutrition management due to differences in environment and daily routines. Discovering Base Food's complete nutritional meals has been reassuring and uplifting for her. She understands that nutrition plays a crucial role in supporting her conditioning and performance, making Base Food's support invaluable.

Kota has committed to leveraging this partnership to enhance her competitive abilities and achieve impressive results, reciprocating the trust and support she has received.

About the BASE UP PROJECT

The BASE UP PROJECT supports individuals in various fields, including sports, music, arts, and culture, encouraging those who work hard to achieve their dreams. The mission is to promote health and nutrition, contributing to a sustainable society and sharing smiles for tomorrow.

Overview of the BASE UP SPORTS PROJECT

This project focuses on integrating smart food, specifically BASE FOOD, into daily routines to promote healthy body development and boost sports performance. Participants, including amateur and professional athletes and teams, will benefit from a supply of BASE FOOD products to assist in enhancing their performance.

Join the BASE UP SPORTS SUPPLIER Program

The program aims to support athletes and teams by providing BASE FOOD products and offering opportunities for sampling and short-term support to anyone actively enjoying sports. Interested parties can find application details and eligibility criteria on Base Food's official note page.

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About Base Food Inc.

Founded in April 2016, Base Food Inc. aims to innovate staple foods and promote health as a norm. As a pioneer of complete nutrition in Japan, they provide easy, delicious, and healthy staples for everyone. Their mission is to ensure nutritious meals are enjoyable and a standard part of life. Since its launch, the BASE FOOD series has seen exceptional growth and popularity, with over 200 million products sold and more than one million subscribers as of 2025.

For more information about Base Food, visit their website.