#USA #Hisense #Berlin #Dolby Vision #RGB-MiniLED

Hisense Unveils Groundbreaking Innovations at IFA 2025

At the IFA 2025 event, Hisense, a leading name in consumer electronics and home appliances, has distinguished itself with the theme "AI Your Life". The brand showcased its latest advancements in high-quality visual and audio entertainment, highlighting its commitment to enhancing user experiences.

Among the standout products was the world's largest RGB-MiniLED TV, the 116" UX model, which delivers a truly cinematic image with pure colors and ultra-fine gradients. This innovative display utilizes Hisense's pioneering approach to precise light and color control, supported by advanced local dimming technology. It boasts a peak brightness of 8,000 nits while reproducing 100% of the BT.2020 color gamut, ensuring realistic transitions, vibrant colors, and extraordinary clarity that can transform home viewing into a theatrical experience.

Powered by Hisense's most advanced processor, the Hi-View AI Engine X, this local dimming feature intelligently manages both brightness and color, dynamically mixing red, green, and blue to achieve incredibly precise levels of brightness and color enhancement on-screen. The optimization of frames for image and sound parameters occurs in real-time, allowing viewers to enjoy a seamless audiovisual experience.

Collaborating with prestigious partners such as the Paris Opera and Devialet, Hisense's new CineStage X Surround 6.2.2 system adds a 360-degree cinematic sound experience, perfect for movie nights or gaming marathons. In particular, the 116UX TV offers an Ultra Game Mode with a 165 Hz refresh rate and native VRR (Variable Refresh Rate) capabilities, enhancing the gaming experience with ultra-smooth and responsive gameplay.

During the event, Hisense partnered with Dolby to present the world's first public demonstration of Dolby Vision 2, a next-generation technology that elevates visual experiences through content intelligence, cinematic details, and environmental considerations. This exciting update will first appear on Hisense's RGB-MiniLED TVs via an OTA (Over-The-Air) upgrade, marking a significant milestone in their partnership. These TVs will also feature the MediaTek Pentonic 800 system for enhanced performance.

In addition to visual innovations, Hisense introduced the HT SATURN audio system, enhanced by Devialet's Hi-Concerto synchronization technology. This audio system complements the brand's new televisions, delivering immersive 4.1.2 surround sound, complete with Dolby Atmos, DTSX, and virtual surround technology to enhance every sound experience.

Expanding its offerings in the home cinema sector, Hisense presented the TriChroma Laser Home Cinema solution, highlighted by the L9Q model. With an impressive 5,000 ANSI lumens and a contrast ratio of 5,000:1, it produces stunningly vibrant images with deep blacks and remarkable detail, even in well-lit environments. Projection sizes range from 80 to 200 inches, supporting IMAX Enhanced content and Dolby Vision for a truly cinematic immersion.

Hisense's commitment to innovation is exemplified by its award-winning laser technology. The PT1 and M2 Pro projector models have achieved the industry's first SGS certification for low visual fatigue, scoring well below the average industry levels. Moreover, the PT1 has been recognized for its low carbon footprint, highlighting Hisense's dedication to health and sustainability.

Hisense's presence at IFA 2025 showcases a transformative leap into an AI-driven lifestyle, with smart displays and immersive audio solutions that redefine technology's role in enhancing daily experiences. As an official sponsor of the 2026 FIFA World Cup™, Hisense aims to connect fans with their passions, allowing users to fully embrace the moment. Through its innovations, the company emphasizes its mission to allow people to enjoy their life with intelligence and empathy.

About Hisense

Founded in 1969, Hisense is a globally recognized leader in home appliances and consumer electronics, operating in over 160 countries. The company specializes in providing high-quality multimedia products, smart household solutions, and innovative technologies. According to Omdia, Hisense ranks first in the world for televisions measuring 100 inches and above from 2023 to the first half of 2025. Hisense's investments in global sports partnerships, like its sponsorship of the FIFA World Cup™, reveal its strategy to engage and connect with audiences worldwide.