Benebone Partners with Front Row Motorsports for 2025 NASCAR Season

Benebone Returns as Primary Partner of Front Row Motorsports

Benebone, a prominent brand known for its durable dog toys, is excited to reaffirm its partnership with Front Row Motorsports (FRM) for the 2025 NASCAR Cup Series season. This collaboration marks an important milestone as it puts Benebone back at the forefront as the primary partner for Zane Smith, who drives the No. 38 Ford Mustang Dark Horse. This team's journey began when Benebone first engaged with Smith in the 2023 NASCAR CRAFTSMAN Truck Series as an associate partner.

In the upcoming season, fans can expect to see Benebone's branding shine through during three key events in the Cup Series. The season's kickoff will take place on May 25, 2025, at the prestigious Charlotte Motor Speedway, coinciding with the highly anticipated Coca-Cola 600. Following that, the team will take their talents to the internationally renowned Autodromo Hermanos Rodriguez in Mexico City this June. For the final race of the season, Benebone will be featured at the Talladega Superspeedway in Alabama in October, promising an exciting lineup for the brand's visibility.

Zane Smith's connection with Benebone goes deeper than a professional partnership; he is a devoted dog owner of two Benebone fans, Roxy and Kygo. Expressing his enthusiasm about renewing this partnership, Smith stated, "I'm excited to reignite my partnership with Benebone. My dogs are a huge part of my life; it's great to have a partner who understands this special connection. I’m inspired by Benebone’s commitment to creating long-lasting toys that dogs love. Hopefully, I can repay them with a trip to Victory Lane."

Benebone's excitement to continue working with FRM and Zane Smith is palpable. Nate Harceg, Chief Growth Officer of Benebone, remarked, "We’re thrilled to continue our partnership with Front Row Motorsports and Zane Smith for the 2025 NASCAR Cup Series season. The NASCAR community's passion and loyalty have been incredible, and Zane is a fantastic ambassador for our brand. As a company built on making lives better for dogs and their humans, we're excited to connect with fans on and off the track, sharing our mission with even more dog lovers this season."

Fans can look forward to witnessing the No. 38 Benebone Ford Mustang Dark Horse in action at the Coca-Cola 600, with coverage available on Amazon Prime. Additionally, the race will be broadcast live on the Performance Racing Network and SiriusXM on channel 90, ensuring fans don't miss a moment of the action.

About Front Row Motorsports

Front Row Motorsports (FRM) has established itself as a successful entity within the NASCAR realm, boasting championships in both the NASCAR Cup and Craftsman Truck Series, including the illustrious 2021 Daytona 500 and the 2022 Craftsman Truck Series titles. Founded in 2004 by Bob Jenkins, FRM has consistently shown its prowess on the racetrack and has become a staple in the motorsports community.

About Benebone

Benebone represents a leading choice for USA-made durable chew toys tailored for dogs. The brand's mission is straightforward yet powerful: to enhance the lives of dogs and the people who cherish them. This is achieved through an unwavering commitment to quality, fostering community, and ensuring a good dose of fun in every product. To learn more about their innovative toys, visit Benebone’s official website and follow their journey on various social media platforms including Instagram, TikTok, Twitter, Facebook @mybenebone, and LinkedIn.