#Japan #Tokyo #AI Market #eventos #BizTech

Transforming Event Management with eventos

In June 2026, the AI Market ExCon featured the debut of an extensive showcase dedicated to artificial intelligence. Conducted by BizTech Corporation, this large-scale event attracted over 2,000 registered participants and approximately 40 companies. A remarkable aspect of this event was the integration of the event marketing platform, eventos, which played a critical role in ensuring smooth operations and maximizing data utilization post-event.

The Role of eventos

Eventos is a comprehensive event marketing platform designed to manage registration, QR code check-ins, attendee management, and session handling in an integrated manner. For the AI Market ExCon 2026, eventos's capabilities helped maintain stable operations through the management of participant behavior data and session participation tracking. It also established a data infrastructure that allowed for immediate application in future marketing and sales efforts.

Context of Implementation

As real-world events like expos and conferences make a comeback, the metrics for measuring success have evolved. Instead of simply relying on attendance numbers or contact card collections, event organizers now focus on diverse, data-driven insights, including:

• - Detailed attendee demographics and session participation
• - Real-time visibility into attendee interests
• - Tracking contribution rates to business opportunities and orders

Recognizing this shift, BizTech Corporation opted for eventos to streamline operations and maximize marketing outcomes, especially for the inaugural AI Market ExCon.

Support Provided by eventos

During the AI Market ExCon 2026, multiple features were made available to ensure efficient event management:

• - QR code check-in for seamless registration
• - Attendee management systems
• - Session administration
• - Collection of attendee behavior data
• - HubSpot integration
• - Analysis of attendance and participation rates

These services ensured the successful operation of a large-scale event while creating a data foundation that could be leveraged for future showcases and marketing initiatives.

Achievements Through Implementation

The collaboration resulted in several key accomplishments:

• - Smooth Event Operations: For a first-time large-scale event with over 2,000 registered attendees, there were zero system malfunctions, leading to a streamlined registration and session management process.
• - Insightful Behavioral Data: Through QR code utilization, the movement and participation of attendees were recorded. This allowed the team to glean quantifiable insights; for instance, “30% of attendees arrived during the 10 o'clock hour,” directly informing strategies for future improvements.
• - Foundation for Sales and Marketing: The HubSpot integration helped lay down the data framework necessary for immediate post-event sales and marketing activities.

Events’ dynamic atmosphere during AI Market ExCon 2026

Insight from BizTech Corporation

Reflecting on the event's success, Yoshihiro Morishita, CEO of BizTech Corporation, stated, “Events do not end once they're held. It's crucial to plan for data acquisition and its subsequent application in sales or future events. With eventos, we could monitor attendance in real-time and analyze data post-event for further improvements.”

Moving Beyond Event Management

The evolution of event DX (Digital Transformation) extends far beyond managing check-ins and attendance logging. It involves analyzing participant behavior data gathered from the event and utilizing these insights for continuous improvement in sales, marketing, and future events.

eventos efficiently manages processes like:

• - Participant Registration and QR Code Check-in
• - Attendee and Session Management
• - Survey Collection and Behavioral Analysis
• - Integration with various MA and CRM Tools

The multi-functional service interface provided by eventos

Detailed Case Study and Interview

For further insights, an extensive interview with Yoshihiro Morishita of BizTech Corporation elaborates on:

• - The rationale behind selecting eventos
• - Operational challenges faced during the inaugural large-scale event and solutions deployed
• - Practical applications of real-time data acquisition via QR codes
• - Post-event data analysis and marketing strategies

For the full case study article, please visit: Full Case Study

AI Market ExCon 2026 Overview

• - Event Name: AI Market ExCon 2026
• - Overview: This major in-person event aimed to connect businesses exploring AI adoption with AI vendors. Approximately 40 AI-related companies showcased their innovations through exhibits and sessions, providing opportunities for timely business matching and insights into AI applications.
• - Achievements: Despite being a first-time event, it successfully recorded over 2,000 registered attendees.
• - Official Website: AI Market ExCon 2026 Official Site

About eventos

Eventos is an event marketing platform designed for various types of events, including expos, conferences, and private shows. It seamlessly manages everything from preparation and execution to post-event data utilization, aiding organizers in maximizing efficiency and event success. With over 10 years of experience and more than 7,500 events supported, eventos has managed cumulative data for over 10 million attendees.

Visit eventos Service Site for more information.

Company Overview

• - Company Name: bravesoft Corporation
• - CEO: Eiji Sugazawa
• - Location: 4-13-2 Shiba, Minato-ku, Tokyo, 3F Tamachi 220 Building
• - Founded: December 2005
• - Business Description: Event DX Business (eventos), Innovation Business (App/Web Development)
• - Website: bravesoft Official Site

Contact Information

For inquiries regarding this article, please reach out to:
bravesoft Corporation Public Relations
Phone: 03-6809-6064
Email: [email protected]