#USA #Las Vegas #CSG Creative #GES Creative #National Trade

Global Experience Specialists Strengthens Spectacular Marketing Portfolio with CSG Creative Acquisition

On November 5, 2026, Global Experience Specialists (GES), a leading name in experiential marketing and exhibition services, announced its strategic acquisition of CSG Creative (CSG), a top-tier agency known for its expertise in the association and event sectors. This acquisition is expected to significantly enhance GES's marketing prowess, combining their global exhibition services and extensive relationships with event organizers alongside CSG's proven ability to increase attendance and revenue for events.

The Strategic Significance of the Acquisition

Derek Linde, CEO of GES, expressed enthusiasm about the acquisition, noting that CSG's comprehensive capabilities in strategic marketing and creative execution will complement GES's existing services. “CSG has established itself as a leader in the event and association sectors, demonstrating remarkable expertise in driving growth through innovative marketing strategies. By merging our strengths, we can provide our clients with even greater value and support their brand-building initiatives,” said Linde.

CSG will operate as a business unit under the GES umbrella, maintaining its well-respected brand and continuing to serve its existing clientele. The team at CSG, including its founder Paige Cardwell, will remain intact, providing the same dedicated service that has defined the agency for nearly 25 years. This continuity will ensure that CSG's clients will experience no disruption in service, and can expect the same high-quality marketing solutions they have come to rely on.

Celebrating a Legacy of Success

Paige Cardwell, president and founder of CSG, also shared her thoughts on the acquisition. She stated, “Joining GES presents an incredible opportunity for our team and our clients. We built CSG on the foundation of helping our clients succeed through intelligent strategy and exceptional creativity. Now, with GES's resources, we can reach a broader community of event organizers, enhancing their experiences with our marketing expertise.”

Furthermore, GES's longstanding commitment to specialized expertise and innovative services is expected to drive even greater results for clients. The acquisition not only allows CSG to capitalize on GES's international reach but also creates new avenues for collaboration that will further elevate the quality of service and results delivered to clients in the event space.

A Bright Future Ahead

Robert Harar, president of the board of National Trade Productions, Inc., the previous parent company of CSG, remarked on the positive prospects ahead: “CSG has evolved into a leading marketing agency under NTP, and we believe GES is poised to provide the ideal platform for its next stage of growth. This acquisition represents an outstanding opportunity for all involved—CSG, GES, and NTP—as we look to the future.”

As both organizations combine their markets and expertise, they prepare to support their clients in navigating the increasingly complex dynamics of audience expectations and competition in the event industry. This partnership promises to deliver more successful events and enhanced audience engagement.

About GES

With nearly 90 years of history, GES is a global leader in live events, offering exhibition services, brand experiences, and live event venue services across various regions, including the United States, Canada, Europe, and the Middle East. GES aims to breathe life into client visions through immersive brand experiences, creating impactful events that connect audiences and cultivate business success.

About CSG Creative

CSG Creative is a premier strategic marketing and creative services agency dedicated to the association and event sectors. With a focus on multi-channel marketing strategies, creative campaigns, integrated plans, and seamless execution, CSG aids organizations in building brands, growing their audiences, and increasing revenues. Their deep industry knowledge and commitment to customer service have forged lasting relationships that yield significant results for their clients.

In conclusion, the acquisition of CSG Creative by GES signifies a monumental step in enhancing event marketing strategies and services, setting both companies on a path toward unprecedented growth.