#Japan #Food Waste #Shinagawa #KNOCK #King of Bite

‘King of Bite’ Official Website Launches for Autumn 2025

The official website for 'King of Bite,' a colossal eating competition set to take place in Shinagawa on November 23, 2025, is officially live. This event is proudly organized by KNOCK Co., Ltd, headquartered in Shinjuku, Tokyo. Moving forward, all relevant information regarding 'King of Bite' will be disseminated through this dedicated site.

What is 'King of Bite'?

'King of Bite' is a premier food entertainment event that brings together Japan's top competitive eaters to vie for the titles of 'Strongest', 'Fastest', and 'Largest'. This battle is not just about boasting culinary skills; it champions social causes, particularly food waste reduction. The event is set to utilize irregular vegetables in its dishes, aiming to curtail food waste by one ton in total throughout the event.

The participants include notable competitive eating talents who have made their mark across various media platforms. As of June 2025, these talents have garnered more than 9.65 million subscribers in total on their YouTube channels, suggesting a massive following that is eager to engage with their performances.

The upcoming 'King of Bite - autumn 2025' event serves as a third milestone in our food waste reduction campaigns. Previous events have already set the stage for this cause, with the first and second installments showcasing remarkable feats in both competitive eating and community engagement.

Special Sponsorships

We are thrilled to announce our sponsors who stand with us in affirming our mission. Our primary sponsor is Kitaguni kara no Okurimono Co., Ltd, with special supporting sponsors from Garden Co., Ltd and Arai Racking Co., Ltd. Furthermore, we have additional sponsors including Toriyaki Niku Ika and Ramen Shop Ishikawa.

Notable brand exhibitors include Kozou Sushi, Taco Bell, Poko Slim, Fine Aid, and Friful. Special thanks go to Usaguchi Izakaya Masaka, P2, NEX LINE Co., Ltd, 3rd Bar, and MAX AQUA for their contributions.

Event Details

Mark your calendars for November 23, 2025, as it promises to be an exhilarating day filled with suspense and excitement for all! While the main focus is competitive eating, the social impact of combating food waste will be at the forefront. We've received tremendous support from various businesses who align with our vision, and we look forward to seeing the community come together for this unique cause!

For detailed information on the event overview and match lineup, please visit our official site. Media inquiries regarding coverage on the day of the event can also be directed through the provided channels. Additionally, we welcome businesses interested in sponsorship opportunities for future events to register through our site as well.

Join us at ‘King of Bite’ to experience an unforgettable mix of competition and community spirit while championing a worthy cause!