Aspen Institute's Workplace Innovation Now Challenge
Today marks a pivotal step towards a more inclusive workplace as the Aspen Institute has officially launched the
Workplace Innovation Now (WIN) Challenge. This initiative, backed by a generous
$60 million grant competition, seeks to unearth and implement innovative strategies aimed at removing the barriers that women encounter in their professional lives and, in doing so, create a healthier work environment for everyone.
The Vision Behind WIN
Women represent nearly half of the workforce in the United States, yet many still face significant obstacles—such as caregiving responsibilities and workplace biases—that hinder their professional growth. The
WIN Challenge acknowledges these challenges and provides an opportunity for organizations and innovators to present scalable solutions that can transform workplace culture.
Melinda French Gates, founder of Pivotal, expressed her concerns about the current state of employment for women, especially mothers of young children, noting that rising childcare costs and inflexible workplace policies have contributed to a troubling trend of women leaving the workforce. "Now is the time to invest in better workplaces, ones that support balance," she stated. The WIN Challenge recognizes that addressing these issues will ultimately benefit the entire workforce and community.
Grant Structure and Participation
The competition will be structured around three main pillars:
Culture & Practices,
Artificial Intelligence (AI), and
Narrative Change. Each of these pillars is allocated
$20 million, which will support up to eight innovative projects, with each grantee receiving either
$2.5 million or $5 million. Successful applicants will need to demonstrate original solutions that show a high potential for impact on workplace dynamics.
Participants interested in applying for the WIN Challenge must register online by
December 11, 2025. Applications will be accepted from various entities including
501(c)(3) nonprofit organizations and coalitions located within the
U.S. and its territories.
Shaping the Future of Work
Dan Porterfield, President and CEO of the Aspen Institute, emphasized the importance of ensuring that everyone can reach their full potential amid the evolving landscape of work influenced by emerging technologies. The WIN Challenge represents a commitment to enhancing economic opportunities and cultivating trust through innovative workplace practices that meet the needs of all workers.
Clare Bresnahan English, Senior Director of the WIN Challenge, highlighted the necessity for fresh solutions, stating, "This is an open call for new solutions because we know we don't have all the answers." The WIN Challenge will serve as a platform for transformative ideas that can radically improve the workplace environment for future generations.
Conclusion
The WIN Challenge not only aims to uplift women but also aspires to create a more inclusive and dynamic workplace for all employees. By eliminating barriers for women, the potential for growth and innovation in the economy can be fully realized. The awardees of the WIN Challenge will be announced in the fall of 2026, and top proposals will be accessible to a broad range of stakeholders committed to reshaping workplaces for improved outcomes.
For more details and to apply, visit
winstchallenge.org.
About the Aspen Institute
Founded in 1949, the
Aspen Institute is a global nonprofit dedicated to igniting human potential through dialogue, leadership, and action aimed at solving society's toughest challenges. The creation of the WIN Challenge is just one facet of its ongoing mission to foster innovative approaches to economic advancement and community empowerment.
About Pivotal
Founded in 2015 by Melinda French Gates,
Pivotal is committed to accelerating social progress, particularly in the realm of women’s empowerment, by investing in initiatives that create lasting change and remove barriers to success.
This initiative could serve as a critical juncture for workplaces aiming to evolve and become more equitable—a movement that is not just beneficial for women but for society as a whole.