Tsumura Launches Video Series Promoting Herbal Medicine Quality Commitment
Tsumura Co., Ltd., headquartered in Minato, Tokyo and led by CEO Terukazu Kato, has recently renovated its corporate website's quality page to enhance awareness of its commitment to quality in herbal medicine. This revamped section was officially launched on September 7, providing deeper insights into the company's efforts to ensure the quality of traditional Chinese medicine (TCM) formulations from the initial stages of herb cultivation and procurement all the way to medical practice.
The company has released a comprehensive video series titled "Quality Commitment," which comprises 20 informative videos. These cover various aspects of the value chain in herbal medicine, including cultivation, research, quality management, manufacturing, and practical applications within healthcare. Each segment features four videos highlighting specific efforts in these processes, along with two videos that present critical information connecting the last segment of the value chain (focused on medical representatives). Furthermore, viewers can access a one-minute digest video that outlines the entire series and a CEO message video that expresses Tsumura's steadfast commitment to delivering high-quality herbal products consistently.
Natural herbs exhibit diverse properties influenced by their growing environments, including soil type and climate. Tsumura acknowledges this uniqueness and emphasizes the importance of maintaining quality across all stages of production. Quality assurance is not confined to a single phase; it requires continuous dedication from cultivation, research, quality inspection, production, and delivery. Each step relies on the knowledge, techniques, and accountability of the individuals involved, creating a relay of excellence that sustains the integrity of TCM formulations.
Through the video series "Quality Commitment," Tsumura invites viewers to witness the dedication of individuals working tirelessly to harness the power of nature in delivering high-quality products. The company hopes to share its passion for quality and invite all stakeholders to join in this journey of dedication and care.
For more information and to watch the video series, visit
Tsumura Quality Video Series.
Staff Credits
Planning & Creative: ThinkGood
Video Production: NTV AXON
Graphic Design: Design & Imagine
Web Development: Microwave Creative