#Japan #Tokyo #Gemini #Dentsu Research #Know Narrator

Dentsu Research Institute Launches Advanced AI Features

Dentsu Research Institute, headquartered in Minato, Tokyo, is set to enhance its generative AI solution, "Know Narrator", beginning on October 29, 2025. This innovative platform empowers businesses to select the most suitable large language model (LLM) tailored to their specific operational needs.

The Evolution of AI Models

In recent years, the diversity of AI models has surged, with various models exhibiting strengths in distinct areas. For tasks such as automated document reviews and internal policy compliance checks, choosing the right AI model based on specific goals can significantly enhance efficiency and quality. By prioritizing the optimal LLM for a given application, organizations can streamline their workflows and catalyze productivity improvements.

Embracing Safe and Efficient AI Use

"Know Narrator" represents a state-of-the-art AI solution developed by Dentsu Research Institute. Built on Microsoft Azure, it offers a secure and efficient framework for harnessing generative AI capabilities. With the latest feature upgrade, users can now select the most appropriate model from a curated selection of LLMs based on business requirements, operational characteristics, and cost considerations.

Immediate Availability of Google’s Gemini Model

As a part of this rollout, two pioneering functions, "Know Narrator AgentSourcing" and "Know Narrator Chat", will incorporate Google Cloud's LLM, "Gemini". This strategic collaboration signifies Dentsu's commitment to providing cutting-edge AI solutions that meet the evolving demands of the corporate sector.

Future-Proofing AI Solutions

Looking ahead, Dentsu Research Institute plans to expand its offerings by integrating additional AI models beyond those already supported. The aim is to create an environment that allows businesses to select the most suitable AI model for varying tasks and usage scenarios, thereby enhancing operational agility and effectiveness.

Dentsu Research Institute’s Vision

Dentsu Research Institute operates under the corporate vision of "HUMANOLOGY for the future". It seeks to harmonize technology with human needs, facilitating advancements across society through a cyclical process of identifying challenges and deploying technological solutions. Through a collaborative approach involving system integration, consulting, and think tank capabilities, Dentsu is actively paving the way toward creating a better society.

Its ongoing commitment to X Innovation continues to break boundaries across technology, industries, companies, and regions, enabling them to forge ahead toward the future and perpetuate the creation of new value.

By leveraging these innovations, Dentsu Research Institute positions itself at the forefront of digital transformation, striving not merely to adapt technology to human conditions but to enhance and advance society through responsible and innovative solutions.

Note: Microsoft and Azure are registered trademarks of Microsoft Corporation in the United States and other countries. Gemini is a registered trademark of Google LLC.