#United States #New York #Wilson Daniels #Reyes Beverage #Johnson Brothers

Wilson Daniels Expands Distribution Network

In a significant strategic move, Wilson Daniels has appointed Reyes Beverage Group as its exclusive distributor for seven states, which include Arizona, Colorado, Hawaii, Louisiana, Oklahoma, Texas, and Virginia. Additionally, Johnson Brothers has been named the exclusive distributor in five states: Indiana, Nebraska, North Dakota, South Dakota, and West Virginia. These changes come in light of the recent sale of Republic National Distributing Co. business units in these markets. The partnership with Reyes commenced on June 1, 2026, while the collaboration with Johnson Brothers will begin on August 1, 2026.

Rocco Lombardo, President of Wilson Daniels, reflects on the importance of their past relationships, stating, "The partnership between Wilson Daniels and RNDC for the past eleven years has been remarkable in terms of the shared growth and relationships built spanning 21 markets. This evolution marks an exciting chapter as we continue to pursue growth with these new distributor partnerships."

The core value of Wilson Daniels is its dedication to fine wines produced by family-owned companies with a respect for terroir. This value played a critical role in their choice of distributors. Reyes Beverage Group's commitment to maintaining about 90 percent of the fine wine personnel from the former collaboration with RNDC highlights their shared vision for promoting fine wines. Kyle Dean, President of Spirits and Wine for Reyes Beverage Group, also expressed enthusiasm regarding the partnership. He stated, "This partnership is a testament to our continued focus and investment in the fine wine category and the strength of our people and relationships. We are ready for this next chapter of growth and success together with the Wilson Daniels team."

Similarly, the relationship with Johnson Brothers, another family-owned business, is seen as a natural extension of their previous collaboration in Iowa. Johnson Brothers has launched an impressive luxury wine and spirits division and has made strategic acquisitions to enhance its position in the fine wine market. Yale Johnson, President of Sales for Johnson Brothers, emphasized the compatibility of the two companies, stating, "As a third-generation, family-owned company, we share Wilson Daniels' commitment to building enduring relationships and executing with excellence in every market we serve. We look forward to growing these iconic brands alongside their team and creating long-term success for our customers and supplier partners."

Originally founded in 1978, Wilson Daniels has been a prominent player in the wine industry, representing a selective portfolio of high-quality wines worldwide. The company aims to continue its legacy by forming long-lasting partnerships with reputable luxury producers.

For more information, you can visit Wilson Daniels' official website. This strategic realignment promises to strengthen their market presence and ensure the continued excellence of their fine wine offerings.