BuySell Technologies Launches First Used Goods Store at Ami Premium Outlet

BuySell Technologies to Launch Used Goods Store

BuySell Technologies, headquartered in Shinjuku, Tokyo, is set to unveil its first-ever specialist store for second-hand luxury items at the Ami Premium Outlet on June 3, 2025. This initiative marks a significant milestone in the premium outlet sector, as it will be the first instance of a used goods store being introduced within this retail format, previously dominated by direct sales of new products by brands.

Responding to Consumer Needs

The new store will offer customers a variety of authenticated second-hand luxury items, including bags, accessories, and more, all vetted through meticulous authenticity checks. The area around Ami Premium Outlet has seen a growing demand among consumers for high-quality goods at accessible prices. This venture not only aims to cater to this desire but also contributes to creating a circular economy where durable goods are reused rather than discarded.

The decision to enter the outlet arena is driven by the need for people to physically inspect second-hand items before buying them. While BuySell had primarily focused on online sales, launching retail spaces such as the Kyoto Shijo store and Maison Thierry for premium unused Hermes products has paved the way for this latest venture into the outlet market.

A Novel Retail Experience in an Established Format

The Ami Premium Outlet will be a treasure trove for shoppers seeking luxury brands not commonly found in the region, such as Louis Vuitton and Chanel. The store will present over 500 unique items, mostly priced between $300 to $450, including unique collaborations and slightly used affordable recycled products, enhancing the shopping experience to feel like a treasure hunt. The product lineup will refresh every one to two months, providing regular visitors with new options.

Potential customers can look forward to an impressive selection of items checked multiple times through a rigorous authenticity process: at the time of purchase, sorting, and before being offered for sale. BuySell Technologies prides itself on its association with the AACD (Japan Distribution Self-Management Association), which actively combats the circulation of counterfeit goods. Every item available will ensure peace of mind for customers who value authentic luxury fashion.

Store Details

- Address: 4-1-1 Yoshihara, Ami Town, Ibaraki Prefecture, 300-1161, Japan
- Phone: 029-829-6668
- Operating Hours: 10:00 AM to 8:00 PM, aligning with facility operational hours.
- Store Size: 112 square meters
- Duration: From June 3, 2025, to November 3, 2025

The Comprehensive BuySell Service

BuySell Technologies operates under the mission of building connections that transcend time, serving as a bridge for cherished items. Their BuySell service offers a sustainable cycle of buying and selling through various means, including home-visit purchases, store visit purchases, and delivery purchases available nationwide. With over 270,000 visits annually, it's their goal to connect items sitting unused at home with individuals who will appreciate them next.

Their sales platform includes BuySell Online Store, specializing in reused kimonos, and BuySell Blanche, which focuses on luxury items such as jewelry and watches. The combination of retail and online offerings guarantees accessible, high-quality luxury pre-owned goods both domestically and internationally.