#USA #Wayne, PA #Giannis Antetokounmpo #Mr. Splash #NBA Stars

Mr. Splash Car Wash Announces Strategic Partnership

Wayne, PA – Mr. Splash Car Wash, part of the Argosy Private Equity portfolio, has unveiled an exciting new partnership with NBA players Giannis Antetokounmpo, Thanasis Antetokounmpo, and Michael Carter-Williams, who collectively form a group known as "The Splash Squad." This partnership comes as part of a strategic move aimed at enhancing the Mr. Splash brand, particularly in the Midwest region.

This collaboration builds on Argosy's previous partnership with Mr. Splash back in December 2024. With a strong focus on expanding its community-centered car wash services across Wisconsin, Mr. Splash aims to set new industry standards through exceptional service and innovative solutions that positively affect local communities.

Partnership Details

As part of the collaboration, The Splash Squad will be actively involved in promoting Mr. Splash by participating in various promotional initiatives, which include:

• - Site Openings: The stars will make appearances at new car wash locations, connecting firsthand with the community.
• - Charity Events: Engaging in community service and philanthropy initiatives that align with Mr. Splash’s mission.
• - Social Media Engagement: Promoting Mr. Splash through their expansive social media platforms, increasing brand visibility.

“We're not just investing in a brand; we are investing in people and communities,” said Giannis Antetokounmpo, who has become a symbol of Wisconsin basketball.

Immersive Community Engagement

Mr. Splash CEO Jeff Joos expressed enthusiasm about the partnership, noting, “Giannis, Thanasis, and Michael bring more than star power; they bring values that harmonize with our mission of delivering an exceptional service experience that puts community at the forefront.”

With a commitment to engaging with local fans, Mr. Splash will host special events for Unlimited Members, including chances to win signed memorabilia from the NBA stars and tickets to watch Giannis and the Milwaukee Bucks in action.

Future Vision

The partnership is expected to serve as a significant growth catalyst for Mr. Splash as it implements its 100-Day Plan and VAM™ initiatives, aimed at strategic acquisitions and operational upgrades.

Jack Nugent, a partner at Argosy Private Equity, noted, “We believe this partnership will be instrumental in propelling Mr. Splash to new heights.” The involvement of The Splash Squad is anticipated to enhance brand visibility, boost local connections, and drive further expansion of Mr. Splash within Wisconsin and its surrounding markets.

About Mr. Splash

Founded in 2019, Mr. Splash has emerged as a rapidly growing express car wash chain with six operational locations in Dane and Rock Counties, primarily serving the Greater Madison area. The company prides itself on delivering speedy, affordable, and eco-friendly car wash experiences using premium equipment and products.

In addition to its strong focus on customer service, Mr. Splash maintains a robust commitment to environmental responsibility, promising to elevate the industry's standards of cleanliness and efficiency.

About Argosy Private Equity

Argosy Private Equity is a lower middle market firm established in 1990, dedicated to nurturing and professionalizing U.S. manufacturing and business services, often focusing on family or founder-owned enterprises. Over the past three decades, Argosy has partnered with many ventures, managing over $1.1 billion in assets as of December 31, 2024.

For more information, visit www.argosype.com.