Overwhelming Success of QBB Cheese Dessert Sampling Event Welcomes 10,000 Attendees!

QBB Cheese Dessert Sampling Event: A Sweet Celebration

On March 28, 2026, QBB (Rokko Butter Co., Ltd.), headquartered in Kobe, held an exciting sampling event in Tokyo's Yurakucho station square to celebrate the launch of their new product, the "QBB Cheese Dessert 6P Strawberry Shortcake". This event, titled 'QBB Cheese Dessert 6P × Twining: A Joyful Marriage in Yurakucho,' marked a significant milestone for the brand, attracting a remarkable 10,000 attendees.

A Celebration of Happiness

The concept behind this event is encapsulated in the slogan "One Piece of Happiness." QBB aimed to extend the reach of this idea, allowing more people to enjoy the delightful taste of its new product. The event's collaboration with Twining Japan introduced visitors to a sampling of Twining's royal tea, evoking the rich flavors associated with London’s famed afternoon teas. Participants savored the beautiful pairing of the aromatic tea with the sweet QBB Cheese Desserts, enhancing the essence of 'One Piece of Happiness.'

Event Highlights

From the early hours of the day, excitement buzzed around the event. Many guests eagerly awaited the opening, and the flow of participants was steady throughout the day. QBB had increased its free product offerings, providing 10,000 pieces of the new cheese dessert, as opposed to the 6,000 provided in the previous event. Due to high demand, the distribution had to be expedited as all samples were handed out long before the scheduled end time. Additionally, Twining's 'London Afternoon' tea was offered for sampling to the first 3,500 guests, while an original goods lottery attracted 200 participants, all of which had to close early due to the overwhelming response.

A post-event survey revealed a striking 97.5% of tasters expressed interest in purchasing the new product, confirming that its low-sugar content does not compromise on taste. This feedback reaffirms QBB's commitment to provide both delicious and healthier options to consumers. The strong turnout and enthusiastic response underscored the growing popularity of the QBB Cheese Desserts, and the brand is excited to continue delivering on its promise of 'One Piece of Happiness' to its consumers.

Details of the Event

- Date & Time: March 28, 2026, from 12:00 PM to 7:00 PM
- Location: Yurakucho Station Square, Chiyoda City, Tokyo
- Highlights:

- Free sampling of the new ‘QBB Cheese Dessert 6P Strawberry Shortcake’ for the first 10,000 attendees
- Sampling of Twining's ‘London Afternoon’ tea for the first 3,500 attendees
- Lottery for original goods for the first 200 guests

The overwhelming success of this Tokyo event has set the stage for QBB's upcoming similar event planned for Osaka, with details to be released on their official website and social media platforms.

The New QBB Cheese Dessert 6P Strawberry Shortcake

Released on March 1, 2026, and available until August, this delightful dessert weighs 90g and is priced at 380 yen (excluding tax). It brings forth the essence of a cake shop's sweets in each piece. The dessert captures the complex and rich flavor of strawberry shortcake and, thanks to the use of cream cheese as the primary ingredient, offers a satisfying, lower-sugar option with a 44% reduction in sugar compared to traditional strawberry shortcake. Featuring Hokkaido cream cheese, fresh cream, and luscious 'Benihoppe' strawberries, this treat is designed to deliver a creamy and fruity experience that should not be missed.

About Twining

Founded in London in 1706, Twining has been serving as the official tea supplier to the British royal family. Their master blenders persist in creating exciting new flavors and experiences while honoring traditional tea-making practices.

For more information about Twining, visit Twining's Official Site.

About QBB Cheese Dessert 6P

Launched in 2009, QBB Cheese Dessert 6P has sold over 200 million packs, showcasing a spectrum of flavors that combine cream cheese with seasonal fruits for a delightful dessert experience. This unique product allows consumers to enjoy sweetness without the guilt of high sugar content. Find out more about the entire product line, including seasonal releases, at QBB's Cheese Dessert Site.