FanDuel Joins Forces with PWHL to Promote Women's Sports and Online Betting

FanDuel Partners with the Professional Women's Hockey League

In a groundbreaking move, FanDuel, a leading name in online gaming in North America, has announced its official partnership with the Professional Women's Hockey League (PWHL). This collaboration signifies FanDuel’s commitment to enhancing women’s sports visibility and engaging fans like never before. The partnership will not only make FanDuel the official sportsbook partner of the PWHL but will also see it serve as the exclusive in-app streaming partner in the United States.

Enhancing Fan Engagement Through Technology

With this partnership, hockey enthusiasts can expect an exciting season ahead. Up to 90 live regular-season PWHL games and playoff matches will be streamed directly through the FanDuel app. This integration allows fans the unique opportunity to both watch their favorite teams and engage in live betting, including novel betting options like player prop bets, novelty markets, and Same Game Parlays—all conveniently available in a single application. This game-changing approach aims to create a more immersive experience for fans, merging live sports viewing with interactive betting.

Dale Hooper, General Manager of FanDuel Canada, expressed excitement over the partnership, stating, "FanDuel is proud to partner with the PWHL and support the league's incredible athletes. This partnership is about creating a new era of fan engagement—one that brings hockey closer to fans while helping grow the visibility of women's professional sports."

Responsible Gaming Initiatives

Recognizing the importance of responsible gaming, FanDuel has also implemented a series of tools designed to promote healthy betting practices. Fans will have access to various features including deposit limits and wager limits, allowing them to maintain control over their gaming experience.

This partnership not only reinforces FanDuel’s leadership in the sports betting space but also serves as a testament to its dedication to promoting women’s sports.

About the PWHL

Launched on January 1, 2024, the PWHL has quickly established itself as a premier professional ice hockey league in North America, boasting six teams located in Boston, Minnesota, Montréal, New York, Ottawa, and Toronto. The league has attracted some of the most talented women hockey players globally, and its inaugural season has already broken multiple attendance records. In 2024, the PWHL was recognized as the Sports Breakthrough of the Year by Sports Business Journal, validating its rapid rise in popularity and influence.

Fans can easily find tickets and merchandise through the PWHL’s official website, and they are encouraged to subscribe to the PWHL newsletter for the latest updates. The league actively engages fans on social media, creating a strong community supporting women’s hockey.

Conclusion

As FanDuel and the PWHL embark on this exciting journey together, the partnership promises to reshape the landscape of women's sports through technology and innovative fan engagement strategies. By combining professional sports with online betting, they are setting a new standard and paving the way for future collaborations in the realm of women’s athletics.