ASTRAUX Launches Affordable Smart EV at €5,990 to Revolutionize Urban Mobility

ASTRAUX Launches Its Smart EV Series at IFA 2025



On September 1, 2025, ASTRAUX, a prominent Chinese innovation brand, announced a groundbreaking entry into the world of smart mobility with the launch of its Smart EV for an astonishing price of €5,990. This affordable electric vehicle aims to transform urban transportation by providing options that cater to the demands of all age groups. The official global launch event is set for September 4, 2025, in Berlin and will showcase three cutting-edge products, including the Smart EV, at the renowned IFA technology exhibition.

A Bold Step in Urban Transportation



The ASTRAUX Smart EV, classified under the L6e/L7e categories in the EU, offers legal driving for individuals as young as 14 in certain European countries. This initiative not only enhances mobility for younger generations but also promises a more enjoyable urban commuting experience. The vehicle boasts an avant-garde design with oversized round headlights and a panoramic solar roof, providing a unique aesthetic appeal and a 360-degree visibility that combines boldness with enhanced safety.

Inside, the Smart EV features an integrated karaoke system and ambient lighting, making every commute a delightful experience. Not stopping there, its exterior is equipped with a drone, converting this simple automobile into a mobile entertainment hub. This vehicle encapsulates ASTRAUX’s philosophy of ‘Joy for All,’ marrying style, technology, and accessibility.

Introducing New Innovations



During the launch event, ASTRAUX will also unveil two additional innovations: an AI-powered companion robot named Aimon and AI sunglasses. These products represent the brand’s commitment to integrating lifestyle needs with advanced technology into its offerings. The emphasis is on social connectivity and support provided by these innovative devices, enhancing the overall consumer experience.

ASTRAUX aims to create designs that are not just innovative but also accessible, shifting towards smarter, more enjoyable, and affordable technologies. The company’s mantra, “Give style. Live it. Show it.” embodies this goal and underscores the importance of merging lifestyle with cutting-edge tech.

Launch Promotions and Pre-Order Offers



To celebrate this revolutionary launch, ASTRAUX is offering limited-time promotions from now until September 6, 2025. Customers can reserve any of the products with a nominal fee of €9.9, and a full refund option is available until November 10, 2025. The pre-order price for the ASTRAUX AL7 model is set at €7,990, while the Smart EV AL6 is available at the introductory price of €5,990, reducing its regular price from €6,990.

Conclusion



With its ambitious launch strategy and commitment to innovation, ASTRAUX is paving the way for a new era of smart living. The countdown to the IFA Berlin event has begun, and the excitement surrounding the ASTRAUX Smart EV is palpable, promising a new chapter in urban mobility that is not only functional but also stylish and fun. For more information, visit their website or follow them on social media @Astraux.global across various platforms.

Join us in witnessing this transformation in urban transportation as ASTRAUX invites everyone to experience the future of mobility.

Topics Consumer Products & Retail)

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