#Kia America #Cloud9 #League of Legends

Kia America and Cloud9: A New Era in E-Sports

Kia America has taken a significant step in the world of esports, officially becoming the naming partner for Cloud9's League of Legends team. This partnership marks a dynamic evolution of their previous collaboration and showcases both brands' dedication to performance, innovation, and community engagement.

The announcement, made on January 14, 2025, reflects the commitment of Kia to push the boundaries of creativity and performance within the esports industry. As the newly named Cloud9 Kia, the team embodies values of excellence, resilience, and bold vision that symbolize the partnership between Kia America and one of the most renowned esports organizations globally.

Russell Wager, Vice President of Marketing at Kia America, expressed excitement over this new chapter, highlighting that this partnership is about more than just supporting a team; it's about connecting with a vibrant community of dedicated fans. He stated, “Kia and Cloud9 share a commitment to excellence, and we are honored to align ourselves with an organization that is as driven and innovative as we are.” This sentiment underscores the mutual trust and passion that has developed over the years, positioning both organizations at the forefront of esports.

As naming partner, Kia will not only enhance its presence within Cloud9’s ecosystem, but will also weave its innovative vision into various team activities. This includes dynamic brand integrations of the Kia EV9, which will feature prominently in the team’s branding, content creation, and live events. This partnership is expected to elevate the experience for esports fans globally, making it as engaging and exhilarating as the competitions themselves.

A Vision for the Future

Cloud9 Kia will unveil its new branding during the upcoming League of the Americas (LTA) competitive season, which promises a series of co-branded activations designed to excite and engage the esports community. From exclusive content series to interactive digital experiences and live events, every aspect of this collaboration aims to amplify the fans’ experience.

Both Kia and Cloud9 are committed to showcasing how innovation can enhance not just competitive gameplay but also fan interactions. Fans eager to follow this journey can connect with the team on social media platforms and access updates through the Cloud9 website at cloud9.gg.

“Performance is at the core of everything we do at Kia,” remarked Wager. “This partnership with Cloud9 is a celebration of that performance, extending beyond the gaming world and into a community of like-minded individuals who share a passion for excellence.”

Kia America: A Commitment to Quality

Kia America, headquartered in Irvine, California, has continually received accolades for automotive quality and sustainability. Recently recognized as one of TIME's World's Most Sustainable Companies of 2024, Kia has established itself as a leader in the automotive industry. It serves as the