#USA #New York #Birches Health #Cynthia Grant #Digital Addiction

Birches Health Welcomes Cynthia Grant as Vice President of Clinical

In a significant move aimed at augmenting their digital addiction treatment team, Birches Health has appointed Cynthia Grant, PhD, MBA, LCSW, as the new Vice President of Clinical. Grant steps into this role with over two decades of experience in behavioral health, bringing a wealth of knowledge in clinical practice, health system leadership, and digital health.

This strategic appointment comes at an essential time for Birches Health, the leading provider of specialized digital addiction services in the United States. With the rising concerns surrounding behavioral addictions, particularly gambling, Grant's leadership will focus on enhancing clinical strategies and execution, aimed at promoting high-quality, evidence-based care across the nation.

A Vision for Expanded Access to Care

Grant emphasizes her commitment to improving access to high-quality mental health services. Having spent years refining care delivery strategies, she aims to ensure that patients receive effective treatment tailored to their specific needs. "Behavioral addictions, including gambling, represent a growing national challenge, and specialty care is the next evolution in how we respond," Grant stated. Her work will bolster Birches Health’s dedication to offering specialized treatment options to those in need.

Previously, Grant played a pivotal role in shaping national clinical care operations at Grow Therapy and served as the Head of Clinical Care at Rula. Her rich background in both clinical practice and healthcare management positions her well to advance the mission of Birches Health.

Emphasis on Evidence-Based Treatment

Under Grant's leadership, Birches Health plans to accelerate the execution of its clinical strategy, with a focus on measurable outcomes and evidence-based methodologies. The company's commitment was underscored by the publication of clinical outcomes data revealing that 85% of clients reported significant improvement in gambling disorder symptoms. Furthermore, 68% of clients experienced meaningful reductions in anxiety levels after completing just nine sessions of treatment.

Birches Health's approach is designed to provide consistent and effective care, utilizing a specialized model that prioritizes clinical excellence while maintaining operational efficiency. This model allows for the delivery of specialized addiction treatment under various national insurance plans, including United Healthcare, Cigna, Aetna, TRICARE, and Blue Cross Blue Shield.

The Future of Digital Addiction Treatment

As the online gambling landscape continues to evolve, Birches Health finds itself at the forefront of addressing pressing addiction issues. The company’s recent fundraising efforts, including a Series A round in September 2025, aim to sustain this momentum and further expand their reach, ensuring that thousands of clients benefit from their services each year.

Grant's background includes a doctoral degree in Social Work from Loyola University Chicago and an Executive MBA from the University of Colorado Denver. Her dual expertise in clinical practice and business strategy aligns well with Birches Health's virtual care model, reinforcing the organization's commitment to delivering high-quality, accessible treatment.

A Strong Foundation for Growth

As Elliott Rapaport, Founder and CEO of Birches Health, remarked, "Dr. Grant has dedicated her career to improving how behavioral health care is delivered, measured, and supported, emerging as one of the industry's foremost clinical experts." Her arrival is anticipated to elevate the level of care provided by Birches Health and serve as a solid foundation for the company’s ongoing growth.

With digital addiction treatment becoming an increasing necessity in today’s society, Birches Health's strategic enhancements under Grant's leadership are poised to make a meaningful impact in the lives of individuals affected by these challenges. The firm continues to strive for excellence and accessibility in its care offerings, ensuring that every individual has the opportunity for recovery and support.