Creative Brands Expands Portfolio with The Gift Wrap Company Acquisition

In a significant strategic move, Creative Brands—a prominent player known for its gifts, home décor, and specialty items—has acquired The Gift Wrap Company. Established in 1903 in Massachusetts by visionaries Eli Hyman and Morris Silverman, The Gift Wrap Company is heralded as the oldest manufacturer of gift wrap in the United States. This acquisition not only represents a consolidation of two strong traditions of creativity and craftsmanship but also signals an exciting new chapter for both brands.

A Legacy of Innovation and Artistry

The Gift Wrap Company has been synonymous with innovation and artistic excellence in the fields of social expression and gift presentation for over a century. Their renowned products, which include wrapping paper, ribbons, bows, and accessories, have redefined the gift-giving experience for generations. This legacy positions Creative Brands to further enhance its reputation in the seasonal and everyday giftware markets.

Paul DiGiovanni, the CEO of Creative Brands, expressed his enthusiasm about the acquisition, stating that it sets the stage for integrating two iconic brands while deeply respecting their historic roots. "Acquiring The Gift Wrap Company allows us to bring together two proud traditions of creativity and craftsmanship," DiGiovanni said.

He emphasized the importance of preserving the legacy established by The Gift Wrap Company while evolving it for future growth. The integration into Creative's robust national distribution network will not compromise the brand’s artistic integrity or design distinction, which has been honored over 120 years.

Expanding a Trusted Portfolio

With The Gift Wrap Company now under its umbrella, Creative Brands strengthens its portfolio by including one of the most trusted names in the gift presentation category. This acquisition enables the company to diversify its offerings further and cater to a wider audience.

Additionally, DiGiovanni noted that this expansion also reflects Creative Brands' commitment not only to growth but also to enhancing customer experiences. "We are proud to preserve the history of The Gift Wrap Company while also providing fresh opportunities for innovation and design partnerships for customer value," he added.

The Gift Wrap Company will continue to operate under the CBC Group umbrella, benefiting from enhanced product development initiatives based in Phoenix, Arizona, while still honoring its New England roots.

About Creative Brands

Founded in 1948, Creative Brands has evolved into a significant distribution, importing, and manufacturing firm with an extensive array of gift catalogs that are marketed to a vast network of retailers worldwide. Among its family of brands are notable names such as Santa Barbara Design Studio, Slant Collections, Bella Sleep + Spa, Stephen Baby, and C.R. Gibson, contributing to a rich heritage in the giftware industry.

Creative Brands operates from its headquarters in Phoenix, Arizona, where it manages manufacturing facilities, a customer call center, and a distribution center in Lewisburg, Tennessee. It also boasts sourcing teams strategically placed in China and India, enhancing its global reach.

As Creative Brands moves forward with this exciting acquisition, it promises to continue delivering products that enrich everyday moments and enhance the art of gift-giving, embracing innovation while remaining rooted in tradition.

For more information about Creative Brands and its various offerings, visit their official website at Creative Brands.