Bark & Mane: Aussie Pet Mobile Transitions with New Identity for 30th Anniversary

Bark & Mane: A Brand Evolution

In a significant move marking its 30th anniversary, Aussie Pet Mobile has transformed into Bark & Mane, heralding a new chapter in its legacy as a leader in mobile pet grooming. Since its inception in 1996, the brand has been at the forefront of this industry, adapting and evolving as the needs and preferences of pet owners have changed.

The rebranding from Aussie Pet Mobile to Bark & Mane represents more than just a fresh name and logo; it encapsulates the brand's mission to enhance the well-being of pets. With the pet grooming industry growing rapidly, Bark & Mane aims to set itself apart through a commitment to quality and individualized care for pets.

Embracing Change

The evolution into Bark & Mane is rooted in three decades of experience, showcasing the expertise that has positioned the brand as a trusted name among pet owners. The rebranding emphasizes a desire to create a pet-centric experience, highlighting essential elements of modernization and strategy.

To accompany this transition, Bark & Mane has unveiled several key enhancements:
1. Modern Visual Identity: The new aesthetic is characterized by fresh colors and graphics inspired by community intersections, which will be reflected across mobile grooming vans and various customer interaction points.
2. Enhanced Brand Messaging: The brand will share a compelling story that underscores Bark & Mane's authority in the grooming field, its commitment to pet health, and a professional grooming experience.
3. Franchisee Support: The brand is poised to provide franchisees with cutting-edge marketing tools and resources designed to bolster local brand recognition.
4. Updated Digital Presence: A revamped online platform will further amplify visibility and encourage social media engagement, reinforcing the brand’s connection with customers in today’s digital age.

Responding to Demand

Corey Benish, president and CEO of Home Franchise Concepts, which now oversees Bark & Mane, underscores that the motivation behind this transformation stems from the immense demand for convenient, stress-free grooming solutions. With over 95 million households in the U.S. owning pets, the need for personalized grooming is at an all-time high.

Bark & Mane aims to continue its legacy of individualized care through its specialized service model. Each grooming appointment will incorporate a Well-Being WrapUp™ report, which provides pet owners with insights into their pet’s condition post-service. Additionally, owners can enroll in the Bark & ManeTain™ program, ensuring regular grooming appointments to keep their pets’ skin and coat in optimal health.