Celsys Expands CLIP STUDIO PAINT's Reach in India at Major Anime Event

Celsys' Exciting Debut at Mela! Mela! Anime Japan!! 2025

Celsys, a leading company in digital content creation, recently made a significant move by participating in the anime and pop culture event, Mela! Mela! Anime Japan!! 2025. This event, which took place from September 13 to 14 in New Delhi, marked the company's first entry into the Indian market, aiming to boost the brand recognition of its flagship application, CLIP STUDIO PAINT.

The event was officially endorsed by both the Indian and Japanese governments, with support from notable organizations such as the Ministry of External Affairs of India, Japan National Tourism Organization (JNTO), and Japan External Trade Organization (JETRO). Held at the Pacific Mall Tagore Garden, a popular shopping and entertainment complex, Mela! Mela! attracted a staggering 60,000 visitors over its two days, showcasing a diverse range of anime-related fan activities and business exhibitions.

The Rise of Anime Popularity in India

The Indian animation market is projected to reach a remarkable USD 5.036 billion by 2032, driven by expanding internet access, the rise of streaming platforms like Netflix, Amazon Prime Video, and Crunchyroll, as well as a growing interest in Japanese pop culture. Additionally, social media and online communities are significantly propelling the popularity of anime content among younger audiences in India.

Celsys’ Initiatives at the Event

At MMAJ 2025, Celsys set up its first-ever company booth, where attendees enjoyed engaging activities such as coloring experiences using CLIP STUDIO PAINT. The company also collaborated with entertainment firms to distribute licensed character goods, while promoting the sale of its flagship application.

Celsys is committed to strengthening its connections with creators globally, actively sponsoring major pop culture events across the world. The company tailors its marketing strategies to align with local cultures and needs, aiming to enhance the visibility of CLIP STUDIO PAINT among global creators interested in manga and animation.

Through various event sponsorships in different countries, Celsys is determined to enhance its global outreach further, ensuring more creators have access to tools that can support their artistic journey.

About CLIP STUDIO PAINT

CLIP STUDIO PAINT is an application that provides a seamless environment for creating illustrations, manga, and animations. Celsys has honed its graphics technology for over 30 years, prioritizing in-house R&D, leading to the launch of CLIP STUDIO PAINT in 2012. With over 55 million users worldwide, of which more than 80% are from overseas, the application supports 11 languages and caters to a diverse range of creators from entry-level users to professional manga artists and animators.

For more information about Celsys and its initiatives, visit their official website: Celsys Corporate Site. Explore more about CLIP STUDIO PAINT here and engage with them on their social media platforms like YouTube, Instagram, and TikTok.