Kuradashi Unveils Comprehensive New Corporate Identity Initiative

Kuradashi's New Corporate Identity: Insights into the Process

Kuradashi, headquartered in Shinagawa, Tokyo, showcased the detailed facets of its new corporate identity (CI) on January 13, 2026, through a special series titled 'Project History' on their official note. This first installment reveals the extensive internal dialogues and the sentiments embedded in the new mission and vision, spurred by a six-month process involving company-wide discussions and reflections.

Background of the New CI

Kuradashi has defined its mission as "Harvesting Future with Good Business" and envisions itself as "Japan's Leading Impact Company." The organization tackles various societal issues, from reducing food waste to tackling energy loss. Their aim is to transform pressing social problems into valuable opportunities, establishing themselves as a 'Social Growth Company' that generates significant impacts on society, environment, and the economy.

The CI overhaul was not merely a top-down decision, but a collaborative effort involving one-on-one discussions and small group sessions with every employee. This thorough 'dialogue' process ensured that all voices were heard, leading to unified organizational goals and fresh directives. The first article delineates this decision-making journey and the motivations that drove it.

Embracing a Broader Approach

With the new CI, Kuradashi is set to evolve its food business into an 'infrastructure' while exploring innovative solutions in the energy sector aimed at reducing energy loss. This multifaceted approach underscores their commitment to addressing societal challenges comprehensively.

About Kuradashi Inc.

- CEO: Kohei Kawamura
- Founded: July 2014
- Head Office: 3-2-1 Kamiyoi, Shinagawa, Tokyo, 141-0021
- Website: Kuradashi

Services Offered

- Social Good Market 'Kuradashi': Visit Here
- Kuradashi Fund: Learn More
- Frozen Home Delivery Meals 'Dr. Tsurukame Kitchen': Check it Out
- Frozen Home Delivery Meals 'Kitchen Chef & Doctor': Explore Options
- Online Cooking Classes 'La Table de SHIORI Online': Register Here

Impact and Achievements

- Waste Reduction: 30,828 tons of food waste
- Economic Impact: Approximately 14.99 billion yen
- CO2 Emission Reduction: 81,726 tons of CO2
- Total Support Amount: 173,991,693 yen

Notable Links

This ambitious new CI aligns closely with Kuradashi's commitment to sustainability and social responsibility, marking a significant stride towards a future centered on impactful business practices. In the upcoming articles of the Project History series, further insights into the specific strategies and implementations will be detailed, making this an initiative worth following closely.