Experience a Festive Wonderland at 'Fun and Games' Pop-Up Event
Joe Malone London is thrilled to announce its special holiday pop-up event, titled "Fun and Games," taking place from December 13 to 25, 2025, at Omotesando Hills, Space O. This exciting event offers visitors a unique blend of playful experiences and captivating fragrances, designed to delight the senses during the festive season.
In anticipation of this captivating pop-up, a photo call event was held on December 10, featuring special guests such as Shohei Miura, Kafka Shishido, Yudai Sano (INI), Kyoko Saito, Masaru Kasamatsu, Maria Tani, Akihisa Shiono, and Dori Sakurada, who gathered to celebrate the upcoming festive experience.
Enter a World of Joy and Playfulness
This year's theme, "Fun & Games," invites attendees to step into a whimsical holiday world full of surprises and delightful interactions. Visitors will find themselves navigating through a maze of oversized playing cards, surrounded by stunning art pieces inspired by chess, sparkling Christmas trees, and captivating photo spots designed to look like gift boxes, all evoking a cozy and vibrant atmosphere.
The highlight of the season is the signature scent featured at the pop-up event:
Sandalwood & Spiced Apricot Cologne. This fragrance combines warm sandalwood and rich vanilla, accented by refreshing cardamom, which harmonizes beautifully with the smooth sweetness of apricot, creating a deep and inviting aroma.
During the photo call, Kafka Shishido commented on the event's fragrance: "It immediately brings to mind the lobby of a luxurious hotel abroad, inviting you on a journey filled with delightful experiences." Kyoko Saito added, "It's a spicy yet warming scent that perfectly embodies the spirit of Christmas."
Shohei Miura expressed his excitement for the playful atmosphere, recalling childhood games and saying, "There are so many elements here that remind me of fun childhood memories. It's a space that both kids and adults can enjoy together." Akihisa Shiono remarked, "This space is full of pure joy and creativity. With numerous photo spots available, it’s perfect for younger visitors to capture Instagram-worthy moments."
Event Details and Gracious Invitations
Joe Malone London's "Fun and Games" Pop-Up Event promises a special experience filled with whimsy and excitement. As you walk into the venue, you’ll be greeted by the unique design of a massive card maze, leading you into a festively decorated space filled with captivating art installations and vibrant holiday decor.
The event offers various interactive games and activities that spark playfulness, allowing guests to engage and relish in the festive spirit. Aromatic scents envelop you, while the joyful atmosphere reflects the magic of a holiday season like no other.
Event Details:
- - Name: "Fun and Games" Pop-Up Event
- - Date: December 13 (Saturday) – December 25 (Thursday), 2025
- - Time: 11:00 AM - 9:00 PM (December 25 closes at 8:00 PM)
- - Venue: Omotesando Hills, Space O, B3F, 4-12-10 Jingumae, Shibuya-ku, Tokyo
- - Admission: Free (Walk-in available; however, please expect possible waiting times due to the crowd)
- - Reservations & Details: Joe Malone London Christmas Pop-Up
About Joe Malone London
Established in 1994, Joe Malone London has become synonymous with elegant and simple fragrances that fit any occasion. Acquired by Estée Lauder Companies in 1999, the brand is now celebrated worldwide for its innovative scents and iconic British style.
This holiday season, be sure to visit Joe Malone London's joyful "Fun and Games" Pop-Up Event and indulge in an enchanting experience that awaits you. Let this Christmas be filled with magic and cherished memories!