Javier Ferran Launches Terlos: A New Investment Platform for Consumer Brands

Javier Ferran Launches Terlos



Javier Ferran, the current chairman of Diageo and the International Airlines Group (IAG), recently unveiled Terlos, a promising investment platform tailored specifically to bolster European consumer brands. This initiative is particularly aimed at family-owned and founder-led businesses navigating their next growth phases.

The Vision Behind Terlos



Terlos operates as a private investment fund, backed entirely by the Abu Dhabi Investment Authority (ADIA) and spearheaded by Javier Ferran as an exclusive limited partner. The fund's main objective is to inject capital into medium to large consumer brands that show potential for scalability and resilience in a rapidly evolving market.

Ferran emphasized that the flexibility of Terlos in governance and investment structures will enable it to adapt effectively to the unique demands of each business partner. With over four decades of experience in the consumer industry, Ferran's operational insight is expected to benefit companies striving to improve their competitive edge.

How Terlos Will Operate



The team at Terlos consists of seasoned professionals with a solid track record in both operations and investments. They possess extensive networks within the consumer sector, which will enhance collaboration with founders, investors, and management teams.

"Terlos is well-positioned to create long-term value in family and founder-led consumer companies throughout Europe. Our operational expertise and hands-on approach will provide shareholders and management teams with the support they need to differentiate their brands and scale their operations," stated Ferran in his announcement.

ADIA's executive director for private equity, Hamad Shahwan Aldhaheri, also highlighted the team's ability to identify and nurture consumer brands. He noted, "The Terlos team has significant expertise in helping consumer brands develop and implement their strategic initiatives. Terlos is uniquely placed to identify, invest in, and support family-owned and founder-led enterprises as they embark on their next phase of growth."

Conclusion



In summary, Terlos is an innovative investment platform that combines strategic insight and operational proficiency to empower consumer brands across Europe. With its focus on family-owned and founder-led companies, Terlos aims to foster growth and enhance competitive positioning for brands within a crowded marketplace. With Javier Ferran at the helm, the future looks promising for those who are part of this new venture.

For further information about Terlos and its offerings, feel free to contact them directly.

Topics Financial Services & Investing)

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