Japanista Unveils New Logo and Revamps Iconic Station Melody Keychains

Japanista Unveils New Brand Logo and Station Melody Keychains

In a significant move to rejuvenate its brand identity, Japanista, Inc., located in Minato, Tokyo, introduced a new company logo in May 2025. The redesign, which stems from a user vote held on the official social media channels, aligns closely with the company's mission to amplify the allure of its flagship product, the Station Melody Keychain.

New Brand Logo

The newly created logo features a striking visual motif that effectively symbolizes both "railway" and "Japanese culture." At the center, an icon representing the front of a train captures the essence of the Station Melody Keychain. This intuitive design encapsulates the philosophy of enjoying Japan through its railways.

The choice of colors is also meaningful; a vibrant neon green conveys innovation and energy, while a deep green reflects reliability and comfort, showcasing Japanista's commitment to the future and community engagement.

Moreover, the logo type creatively merges the letter “J,” representing "Japanista," with a pictogram of a train, emphasizing the brand's uniqueness and approachability. The Japanese name "株式会社ジャパニスタ" is included beneath it, enhancing brand recognition both domestically and internationally.

What is the Station Melody Keychain?

The Station Melody Keychain is a cherished item that brings back memories of specific stations, times, and melodies. It captures the departure melodies once played at actual train stations—something that has become essential for railway enthusiasts. With just a press of a button, the user can relive the excitement of waiting for a train and evoke travel memories.

Not only is it popular among collectors, but it's also a trendy gift for foreign tourists seeking unique souvenirs from Japan.

Tagline: "The melody of the station, right in your pocket!"

Current Lineup

Japanista now offers three variants of the Station Melody Keychain, one of which has already ceased production. Each model faithfully recreates melodies that were once played at actual stations, making them valuable collectibles.

1. Tokyo Station Yamanote Line Version (SH-3)
- Melody: SH-3
- Composer: Hiroshi Shiozuka
- Source: Switch, Ltd.

2. Tokyo Station Keiyo Line Version (Verde Rayo V2)
- Melody: Verde Rayo V2
- Composers: Gota Wakabayashi, Kensuke Mitome
- Source: Switch, Ltd.

3. Tokyo Station Chuo Line Version (SH-1) (Production has ended)
- Melody: SH-1
- Composer: Hiroshi Shiozuka
- Source: Switch, Ltd.

The Station Melody Keychain is officially licensed by JR East and has secured appropriate licenses from the copyright holders and JASRAC, ensuring customers can use the product with peace of mind.

A Sound Souvenir for All

The popularity of the Station Melody Keychain transcends demographics, appealing not only to railway fans and families but also gaining traction among international tourists looking for culturally rich souvenirs. In fact, orders have poured in from several countries, including the USA, Canada, Singapore, Hong Kong, South Korea, and Taiwan.

Promoted as a "sound travel experience," it resonates emotionally with people across generations and borders, emerging as a new type of keepsake.

Customer Feedback

The loyal community of fans has been vocal about their love for the Station Melody Keychain across social media and e-commerce platforms:

- 🔔 Customers are eagerly awaiting restocks, expressing their excitement for upcoming releases.
- 🚆 Railway enthusiasts have shared their success in acquiring these sought-after keychains, calling them rare collectibles.
- 🎁 Many find the keychains perfect as gifts, often purchasing multiples for different uses.
- 🌍 International customers have appreciated them as memorable gifts, sharing their joy with friends.

Current Sales Channels

The Station Melody Keychain is currently available at select retail stores and online platforms, including:

- Retail Stores: GENERAL STORE RAILYARD, TRAINIART, and other railway-related shops.
- Online Store: JRE MALL, an e-commerce platform managed by the JR East Group.